As a dentist competing with others in your area, you can’t get away from marketing your services online, which means taking ownership of your dentist SEO ranking (search engine optimization ranking). Online search engines are where 90% of us turn when making important decisions, such as choosing the perfect dentist. [Read more…]
When it comes to marketing a dental practice, few mediums are as effective as video. People become hypnotized at the moving pictures on a screen, which film and TV studios, as well as ad agencies, have long understood. YouTube in particular makes it easy to upload and promote videos to an online audience, and you should be using YouTube video marketing if you want to get ahead in your local area. [Read more…]
Dentistry is one of those professions where reputation means everything. No matter how good you are at teeth cleaning, orthodontics or root canals, if the general public looks at you unfavorably, for whatever reason, your new patient numbers are going to suffer. Even if those opinions are unfounded, your reputation in your local community could mean the difference between a successful practice and one that suffers from year to year. This makes reputation marketing one of the most important tasks any dental professional faces. Yet reputation marketing is one of those things that dentists never spend enough time on. The reason most dentist’s give? “I don’t have enough time.” Therein lies the catch-22. [Read more…]
When was the last time you gave your website a Google checkup? Just as your patients’ teeth needs regular exams and care, your dentistry website is no different. And just as every toothbrush must have toothpaste to be effective, your website needs Google if you are going to maximize your marketing results year in and year out. Why do you need Google? It’s pretty simple. [Read more…]
Over the next 3 weeks, we’re going to give you guides, cheat sheets, call scripts, checklists, and more! These are some of our most closely guarded “secrets” & tools.
Basically, we’re “Opening Up the Kimono” on our secret sauce that some of the biggest practices in the US are using, RIGHT NOW.
We’re giving you an inside look at the EXACT tools and methods we use that are working TODAY to bring in new patients.
When you first began working with the company you hoped would get your dental practice found online, the marketers you spoke with probably made all sorts of promises. They may have mentioned specific google rankings, a website that would be fleshed out with all the bells and whistles, and, of course, an entire army of hungry new patients they assured you would come rushing through your dental practice doors.
But too many doctors find themselves waiting for results, and they don’t quite know if their chosen marketing company will actually follow up on all the promises made. So how can you be sure if you made the right choice in hiring the dental marketing firm you hired? You can pay attention to the metrics, for one.
Dental marketing is not an easy thing to master. It takes time to cultivate the knowledge and experience required to help any dental practice get noticed, whether it’s online or off. So when it comes to looking for a dental marketing company, it’s probably not a good idea to limit yourself to your immediate geographical location.
It’s easy to see why a dental professional might want to go with a local marketing company. After all, isn’t it better to be able to look someone in the eye and shake their hand when doing business?
The dental marketing company you had high hopes for dropped the ball and now you’re ready to make the switch. Before you pick up the phone and make it official, you might want to step back, take a deep breath and pull out the following checklist.
This is how you can take control of your online content, avoid retribution and make the switch to a new marketing company so that it’s a seamless experience free of headaches. I’ve even included a script of sorts you can use to make the process even easier.
One of the best ways to keep your dental practice in the minds of patients is to maintain a regularly updated blog. According to blogging platform WordPress.com, nearly 400 million people read 4.1 billion WP blog pages a month. There are two lessons to glean from those numbers. One is that people still read blogs. The other is that there is lots of competition out there. In order to keep your blog fresh, entertaining and enticing current patients and prospects alike, you need a go-to list of juicy subjects to write about. If you’re stumped when it comes to creating new titles, just turn to this list. The following twenty blog topics should be all you need to get those creative juices flowing again so that your dental practice can remain on top of the recently published list.