Dentistry is one of those professions where reputation means everything. No matter how good you are as a dentist, if the general public looks at you unfavorably, your new patient numbers are going to suffer. Online reviews are the #1 way your reputation can be either damaged or improved.
Even if negative opinions posted through online reviews are unfounded, your practice’s reputation in your local community could mean the difference between having a successful dental practice and having one that suffers from year to year.
With this in mind, do online reviews really matter? The short answer is YES!