What do you think of when you hear, “dental marketing”?
Is it worry that you don’t know how to keep up?
Is it excitement about trying a new marketing trend?
Is it dread that you need to spend money without knowing if you’ll get the new patients you need?
Like any other industry, the world of dental marketing is constantly changing. It has become a battleground for dentists and marketing agencies, all scrambling to keep up and attract the right new patients.
Your patients are your most valuable asset. But it’s not just the number of new patients your dentistry practice brings in that matters—it’s the total profit that those patients deliver over time that can make or break your business. In order to start a successful dental marketing campaign, you need to know how valuable each patient is.
But how do you determine what the lifetime value of a dental patient is? And what does it really mean for your practice?
In this article we’re breaking down everything you need to know about the lifetime value of your dental patients so you can maximize revenue and skyrocket your business, all while building meaningful relationships with your patients.
A conversion-optimized website is a site that is designed to increase the percentage of dental website visitors who take a desired action.
Simply put, your website needs to be designed to make visitors want to become new patients.
At Firegang, we see dentists often make the mistake of assuming that a visually “pretty” website is the same as a conversion-optimized dental website.
Unfortunately that isn’t always the case.
As a dentist, you know you need help with your marketing, but how can you make sure the dental marketing company you work with is the right fit for your practice?
Over the past decade, online marketing has become an integral part of our society, the business world and especially the dental industry.
Potential patients are regularly exposed to what the world is saying about what you do and the quality of the services you provide as a dentist.
We’ve all heard the cliche, “You have to spend money to make money”. While it has become a common phrase, it doesn’t make it any less true when it comes to dental marketing.
But where should you start? Creating a dental marketing budget can often seem confusing and overwhelming, especially if you’ve never considered formalizing a marketing budget before.
2018 is just around the corner and now is the time to start planning what you need to do in order to continue to experience dental practice financial growth in the new year. A big piece of that planning should revolve around your dental practice’s financial goals.
We found some great online articles featuring information on dental practice growth and wanted to pass them along. We know you’re busy, so this is the “best of the best”…
Thanks to DentistryIQ, Perio-Implant Advisory, The Association of Healthcare Journalists, and Dentaltown for sharing information included in these articles!
We found some great online articles featuring information on dental practice growth and wanted to pass them along. We know you’re busy, so this is the “best of the best”…
Thanks to Spear Education, DentistryIQ, Dental Economics, and Dentaltown for sharing information included in these articles!
We found some great articles full of practice growth tips for busy dentists and wanted to pass them along. We know you’re busy, so this is the “best of the best” we’ve found lately. Thanks to Dentaltown, Dentistry IQ and Spear Education for sharing information included in this post! [Read more…]
We found some great articles full of practice growth tips for busy dentists and wanted to pass them along. We know you’re busy, so this is the “best of the best” we’ve found lately. Thanks to Dental Economics, The ADA and Dentistry IQ for sharing information included in this post!
