You need help with your dental marketing, but how can you make sure the dental marketing company you work with is working hard for you?
Online marketing has become an integral part of our society, the business world and especially the dental industry. Potential patients are regularly exposed to what the world is saying about what you do and the quality of the services you provide as a dentist. Patients want a dentist they can trust and online marketing is the key to building that trust.
Google AdWords and Facebook Ads are both methods of a type of online ads called Pay-Per-Click marketing (PPC), which is one of the most effective methods for driving heavy amounts of targeted traffic to your dental website.
This online seminar video is specifically for dentists who want to own multiple locations. Learn how you can effectively add new locations to grow your group dental practice without wasting money or risking failure.
We found some great articles full of dental growth tips and wanted to pass them along. We know you’re busy, so this is the “best of the best” we’ve found lately. Thanks to Dentistry IQ and Dental Economics for sharing information included in this post!
You know that your dental practice needs to show up online in order to attract quality new patients. But knowing that your dental practice needs to be found on Google’s search results is a lot easier than using dental marketing to actually show up there.
There are specific action steps your practice can take to get found online and start attracting more patients today. Here are three of the most important places to start.
Take a look at your local neighborhood. How many miles away is your practice from the nearest corporate dental office? Chances are, it’s not that far. The corporate dental industry is growing quickly, showing no signs of slowing down anytime soon. The key to being able to compete with corporates is online dental marketing.
Dental marketing budget. Not a phrase that is inherently exciting for most people! We’ve all heard the cliche, “You have to spend money to make money”. While it has become a common phrase, it doesn’t make it any less true when it comes to dental marketing.
But where should you start? Creating a dental marketing budget can often seem confusing and overwhelming, especially if you’ve never considered formalizing a marketing budget before.
Dentistry is one of those professions where reputation means everything. No matter how good you are as a dentist, if the general public looks at you unfavorably, your new patient numbers are going to suffer. Online reviews are the #1 way your reputation can be either damaged or improved.
Even if negative opinions posted through online reviews are unfounded, your practice’s reputation in your local community could mean the difference between having a successful dental practice and having one that suffers from year to year.
With this in mind, do online reviews really matter? The short answer is YES!
Trying to attract new, quality dental patients to your practice is the #1 problem dentist face. You’re busy running a full-time business and don’t have the time to develop a Facebook ads campaign that continues to bring new patients in the door every month.
Still, you know online marketing is something you need to do, otherwise you risk losing new patients to your competitors. So what’s the answer?
Starting to think about how your dental practice can close out the year strong?
As surreal as it can seem with summer barely over, we’re preparing to enter the final quarter of 2016. Now is the time to make sure your practice ends the year well and has a plan in place to make 2017 your best year yet!
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