Social media can be a powerful way to grow your practice and improve your bottom line—or it can take up valuable time and resources without providing any perceived return on investment.
Of course, I think we can all agree we want to avoid the latter.
But if you’re a dentist struggling to determine your social media ROI, know you’re not alone. This Manta Poll suggests that 61% of small businesses don’t see any significant social media return on investment!
Though it’s not always easy to determine the ROI of your social media strategy, the good news is that it IS possible.
Today I’m sharing a six-step guide so you can improve your social media ROI and, most importantly, your dental practice’s bottom line.
But first: If you missed our last post, Why Every Dentist Needs Social Media, go back and have a look. It’s jam-packed with great information about the power of social media marketing to transform your dental practice!
Now, let’s dive in!