There have been several studies this year that unveiled shocking statistics about how people are searching with Google. But unless you’re a marketing expert, it can be hard to decipher how this information affects your practice, or what you can do in your dental marketing to take advantage of these new insights. We’ve rounded up...
After analyzing hundreds of dental websites, we found the average dentist's website only converts about 2-5% of visitors into callers. That’s right, for every 100 patients that visit your website, it's likely only 2-5 people are actually calling your practice! That seems pretty low when you think about what a critical part your dental website...
Are Your Phone Calls Turning Into New Patients? From dental websites, to facebook ads for dentists, to search-engine optimization, every piece of your dental marketing delies on your dental front office training. Those ads and websites get your phones ringing with potential new patients, and unless your front office can convert them into booked new...
Scheduling is one of those aspects of dentistry that can be considered ‘make or break’. You either do a good job scheduling appointments (and getting patients to keep them) and your business prospers, or you struggle with scheduling and your practice begins to decline (along with your revenue). Even if you’re great at scheduling, but...
12 Reasons Why Most Dental Websites Fail Dentists often make the mistake of assuming that the success of a dental website hinges exclusively on it being visually “pretty”, “clean”, and “modern”. However, this can’t be further from the truth and is the #1 reason why most websites fail. That’s not to say that websites for...
Your patients are your most valuable asset. But it’s not just the number of new patients your dentistry practice brings in that matters—it’s the total profit that those patients deliver over time that can make or break your business. In order to start a successful dental marketing campaign, you need to know the average lifetime...
As a dental professional, you stand to gain a lot in business – and in life – by following the examples of the ‘success stories’ who came before you. Many of these stories can be found in this list of books for dentists, including dental marketing books, productivity books, and more, that we've outlined below....
Does your fall calendar have gaps in it from patients that fell off during the closures and never rescheduled? We call that The Fall Gap and it's affecting practices across the country. In fact, we've calculated the average dentist is operating at a 41% deficit because of the Fall Gap, and will remain there unless...
Dr. Estrella’s entire career is built on his experience using and teaching advanced implant techniques. But when it came to his implant marketing, there was nothing “advanced” about it. Losing leads and chasing low-quality patients wasn’t going to cut it for him. Dr. Estrella, in partnership with Firegang, discovered a new way to find, qualify,...
Dentists spend thousands on their website design, often feeling the end product doesn't properly capture their dental practice or high-quality services. In most cases, these dentists are correct: there is more you can do to capture the value of your practice. But making changes to your website is risky, so read on to learn how...
