You now know the undeniable importance of having a mobile-friendly website to show up in Google’s mobile search results and reach up to 60% of potential new patients. But if 60% of patients are finding you on their smart phones and tablets, is your dental practice spending 60% of your marketing energy on a mobile strategy? Probably not.

The dental marketing industry as a whole is neglecting the game-changing importance of an innovative mobile marketing strategy to reach new patients.

 

There are two primary reasons why dental practices have avoided diving into a mobile marketing strategy:

 

1. It’s complicated

Not all that long ago, mobile friendly websites were very difficult to create. That’s because mobile technology includes both smartphones and tablets—both of which come in a myriad of screen sizes dependent on name brand and style. Therefore, ensuring your website looks and works perfectly no matter what the size of the device could be a bit tricky.

Luckily, as technology grows more sophisticated, marketing companies are continually finding ways to make mobile marketing easier (no matter what type of mobile device is used.)

2. Slow To Adaptation

Look around at Generation Y and it’s no surprise that 85%+ own a smartphone. Younger generations are at the forefront of mobile technology, using their mobile devices for anything and everything. However, the older generation (the one that many dentists are typically targeting) is slower to adopt mobile technology—though they are also clearly moving in that direction

As a result of these two thoughts, the entire dental industry has been slow to adapt to mobile technology. The good news is that it can be to your advantage that the rest of the industry is slow to adopt cutting-edge strategies.

Now is the time to take advantage of the mobile wave and get ahead of the competition.