24 Books Every Dental Professional Should Read

As a dental professional, you stand to gain a lot in business – and in life – by following the examples of the ‘success stories’ who came before you. Many of these stories can be found in this list of books for dentists, including dental marketing books, productivity books, and more, that we've outlined below. These best dental books have all been written by experts! Share this list of dental marketing books with your colleagues, staff, or a new practice owner that needs a little help and encouragement.

24 Books Every Dental Professional Should Read

If you want more out of your dental practice, stuff your Kindle or stock your personal library with the hardcovers and paperbacks of these best dental books. This list of dental books includes dental marketing books, practice management expertise, and leadership tips.

These books are written by successful dentists, dental marketers, and business experts in a variety of industries.

Every dental professional should read these if they want more patients, higher production, higher rates of case acceptance and, of course, more revenue flowing in each month.

To put it another way, if you want to write a success story all your own, here are 24 books for dentists to start reading right now.

Make Your Dental Practice A Success: Business & Dental Marketing Books

Dental Maverick Q & A

Dental Maverick Q & A is the third book from Dr. Tuan Pham, who created the Dental Maverick Program. Written in question-and-answer format, this book is a collection of the most popular questions posed to Dr. Pham, who shares his insight and answers for dentists. This is one of the most multi-faceted dental marketing books: a great starter for dentists and dental students alike, to get fast answers to their questions on leadership, practice management, and communicating with patients.

Call Me Ted

Practice owners need to see themselves for what they truly are: entrepreneurs. Learn from one of the most famous entrepreneurs of our time, Ted Turner, who’s innovative and philanthropic life has been highly publicized, from his most ingenious business deals, to his most catastrophic mergers. If you want to be inspired, entertained, and nurture your entrepreneur instincts, Call Me Ted hits the mark for everyone.

Why Can't I Hire Good People?: Lessons on How to Hire Better

Every manager deserves to have the best employees working for them. When you hire the right people for your dental practice, the work is productive and your entire dental practice runs smoothly. In this book, Beth Smith shares her system of interviewing that can help reveal a candidate’s talents and motivations. She also gives you the tools to use this information to effectively decide if they’re the right fit for your practice.

Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients

This book is written by our very own CEO & Founder, Adam Zilko, to help dentists grow their practice and stay competitive. Whether you’ve been practicing for 20 years, or just opened a new dental practice last week, this is one of the essential dental marketing books that will provide you with many of the best, and most effective, dental marketing methods, formulas, and insights. You will learn the tools and many of the exact, cutting edge strategies to create engaging advertising such as Facebook ads for dentists, and well-converting dental websites. These strategies are necessary to leverage your dental practice online, get found by new patients, and increase your practice income. Want to outsource your dental marketing? Adam shares exactly how you can choose the best dental marketing company for your specific goals.

Ready to position your dental practice for growth and success? 

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Connect With Your Dental Patients (Improve Case Acceptance)

How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships

In this book, Leil Lowndes shares 92 easy-to-understand success techniques for connecting with anyone in any type of professional or personal relationship. From making a positive impression at a first encounter to sophisticated rapport-building techniques, you’ll discover how to literally talk to anyone. While it doesn’t appear to be one of the outright dental marketing books, this will become a valuable skill to grow your practice: from retaining your patient base, to speaking to your ideal new patient, to encouraging your staff, communication is key.

Influence: The Psychology of Persuasion

In order to create a thriving practice, you need people to say “yes.” Your patients have to say  “yes” to booking with you, your staff has to say “yes” to working towards your practice goals, and the fundamentals of running your business (from loans, to marketers, to suppliers) have to say “yes” when you need them most. It’s your job to find a way to get them to say “yes.” Dr. Robert Cialdini explains the psychology behind why people say “yes,” and shares how you can apply that information to become skilled in persuasion.

Moving Your Patients To Yes!

Most dental marketing books tell you how to advertise, but the most important part of marketing is getting your patients to say “yes.” With the average lifetime value of a dental patient on the line, you and your staff need to tactfully and effectively discuss stressful situations with your patients to move them to saying, “yes” to treatment.

Power Questions: Build Relationships, Win New Business, and Influence Others

Learn how to use power questions to take your professional and personal influence to the next level. Gain insight into the real issue for your patients as you have conversations with them, asking them a series of strategic questions to help improve case acceptance.

Verbal Judo: The Gentle Art of Persuasion

Discover the martial art of the mouth and your mind that can help you be better prepared in every conversation. Learn how to listen and speak more effectively, to authentically show empathy and take a creative view of conflict.

Crucial Conversations: Tools for Talking When Stakes Are High

Discover this New York Times and Washington Post bestseller that has changed the way millions of people communicate. Learn how to be persuasive instead of abrasive and talk to anyone about almost anything.

Change Your Mentality & Develop Healthy Habits

The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)

Hal Elrod, the author of The Miracle Morning, literally died at age 20. His car was hit head-on by a drunk driver at 70 miles per hour, his heart stopped beating for 6 minutes, he broke 11 bones and woke up after being in a coma for 6 days to be told by his doctors that he would probably never walk again.

However, Hal didn’t just learn to walk again, he completed a 52-mile ultra-marathon and has gone on to become a hall-of-fame business achiever, keynote speaker and author before he turned 30. This book helps entrepreneurs, practice owners, and whoever is willing, use their morning to transform any (and every) area of their life.

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

The Obstacle is the Way has become beloved worldwide, as readers learn the key to success is steeped in stoicism. In other words, focusing on what you can control, to find the path through obstacles to reap success. Ryan Holiday shows readers how the greatest achievers in history  (Jobs, Rockefeller, and Earhart, to name a few) used stoicism to overcome what seemed to be impossible obstacles. If you’re at a point where you aren’t sure where to start to improve your practice, definitely invest in yourself by giving this one a read.

Getting Things Done: The Art of Stress-Free Productivity

Getting Things Done has been labeled as one of the most influential business books of its era, as David Allen shares his expertise on both organizational and personal productivity. You, and your practice, will benefit from Allen’s clear instructions and insights on how to reorganize your personal and professional life so you can accomplish your goals both outside and inside the office.

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Managing a dental practice can feel like you’re juggling a million things as once: you’re a healthcare professional, you’re a business owner, you’re the leader of a team, but trying to focus your energy on one thing at a time isn’t impossible, and in fact, it’s vital for your practice and your life. The ONE Thing breaks down ways to build your rewarding career, strengthen your finances, reach personal goals, and nurture your important relationships. We are all bombarded with emails, texts, messages, tweets, meetings and more every single day. Let go of the stress and cut through the clutter to stay on track and achieve your “one thing”.

QBQ! The Question Behind the Question: Practicing Personal Accountability at Work and in Life

John G. Miller has written a book providing a valuable and timely method for putting personal accountability into practice. The results both professionally and personally can be astonishing: internal barriers are removed, problems are solved, teams can thrive, provided service improves and people learn to adapt to change in a positive way. QBQ! can be a valuable resource for those who want to learn and grow in their personal and professional life.

Simple Rules: How to Thrive in a Complex World

Learn how simplicity can triumph over complexity in business, nature and life. In the pages of Simple Rules, Sull and Eisenhardt will challenge how you think about complexity and share new perspectives designed to help us all cope and thrive.

Thanks for the Feedback: The Science and Art of Receiving Feedback Well

Feedback is vital for healthy personal and professional relationships and growth - but most people dread it or ignore it! The authors share insight into why that is and gives tools to learn how to receive feedback well and use it properly.

“Level Up” Your Leadership Skills

Step Away From The Drill

If you feel like you’re alone as a dental practice owner, Step Away From The Drill can teach you how to communicate like a leader, motivate your team to get the results you want and set clear expectations for your practice while skyrocketing your profits.

Pivot: The Only Move That Matters Is Your Next One

The author, former career development program manager at Google, draws from her own experience to create a process that will teach anyone to answer, “what’s next?”.

Good to Great: Why Some Companies Make the Leap...And Others Don't

Five years ago, the author asked if a good company could become a great company. He explored that question and shared the “how” in Built To Last. Now he has concluded it is possible and shares his key insights in Good To Great.

Building the Happiness-Centred Business

The author shares how you can find happiness in your business and reap all the rewards that it brings (including increased profits). Discover why professional enjoyment is crucial to the success of your business.

Move Your Bus

Looking for a way to inspire and motivate your team? New York Times bestselling author, Ron Clark, shares his leadership principles that are effective in the business world. Move Your Bus is uplifting, easy to use to inspire your practice’s employees.

The New One Minute Manager

The new version of this classic parable of a young man looking for an effective manager is just as relevant today as it was when the book was first released 30 years ago.

EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches

If you take responsibility for your dental practice’s success, you can’t just be an entrepreneur or a leader - you have to be both! New York Times best selling author, Dave Ramsey, shares the secrets to how he grew a multimillion dollar company that had its start in his living room.

This list of dental books, dental marketing books, and productivity books, is just the beginning of building your remarkable & rewarding practice. If you’re ready to take these stories and advice, and finally turn them into action and revenue, then click below to schedule a Marketing Assessment Call with us, at no cost.

Click Here to Schedule Your Call

Original post published in 2014. It has since been updated to include the latest dental marketing books, references, and materials.

If you like this blog post, we think you might like this one that explains the 3 components of profitable dental marketing



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