Thanks to DentistryIQ, Spear Education, and DentalEconomics for sharing information included in these articles and blog posts.

The Emergence Of Small Group Practices

Dental practices have traditionally operated as a one-man or one-woman show. However, recent statistics indicate that there is now an average of two dentists per practice, and that number is expected to grow.

Being Authentic In Your Value

If you are a restorative dentist or specialist who is proud of what you can do for your patients, you naturally want your team to support you and communicate your value to patients who may be considering esthetic treatments. And nothing communicates that value better than a magnificent smile. Especially if it is a smile that represents the work you do.

6 Dental Marketing Myths [Busted]: Myth #4

This 4th myth in our little series can be the most damaging to dentists. It gives dentists the false idea that hiring a marketing company is nothing more than paying a vendor. Successful dental marketing should be treated more like a partnership in order to get optimal results.

Tell It To Them Straight: Conversing Confidently With Patients

As clinicians, we’ve all “been there, done that” with “selling” the information we are trying to deliver. Part of our career responsibilities is educating those in our care on their oral health needs. But what if you aren’t comfortable with being a "salesperson"?

The Difficult Task Of Competing With Discount Implant Centers

Not a day goes by without a radio, television, internet, or newspaper ad promoting dental implants to the public at significantly discounted prices. Much to the chagrin of practicing dentists in proximity to these discount offices, dental implants are being used as a loss leader—a service offered below market price to entice new patients into a practice with the goal of later selling more profitable services.

 

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