Dental practices have traditionally operated as a one-man or one-woman show. However, recent statistics indicate that there is now an average of two dentists per practice, and that number is expected to grow.
If you are a restorative dentist or specialist who is proud of what you can do for your patients, you naturally want your team to support you and communicate your value to patients who may be considering esthetic treatments. And nothing communicates that value better than a magnificent smile. Especially if it is a smile that represents the work you do.
This 4th myth in our little series can be the most damaging to dentists. It gives dentists the false idea that hiring a marketing company is nothing more than paying a vendor. Successful dental marketing should be treated more like a partnership in order to get optimal results.
As clinicians, we’ve all “been there, done that” with “selling” the information we are trying to deliver. Part of our career responsibilities is educating those in our care on their oral health needs. But what if you aren’t comfortable with being a "salesperson"?
Not a day goes by without a radio, television, internet, or newspaper ad promoting dental implants to the public at significantly discounted prices. Much to the chagrin of practicing dentists in proximity to these discount offices, dental implants are being used as a loss leader—a service offered below market price to entice new patients into a practice with the goal of later selling more profitable services.
Ready to take the next step toward the practice growth you need?
We’ll break it down to discover where you’re wasting money on marketing, and what roadblocks are keeping you from hitting your goals.