Our Message to Dental Practices on COVID-19 Response
As the world continues to feel the impact of COVID-19, we're dedicated to supporting the dental community to overcome any challenges experienced during this time.
To adapt and overcome these circumstances, minimizing any negative impact on your business in the long run, here is what you should do:
Inform Your Patients & Potential Patients - Create a message on your site and social media explaining if you are open or closed, and update your Google My Business listing with an announcement of the adjusted hours. Have a member of your staff on hand to respond to all patient communications.
Shift Your Focus - Do not halt your ad campaigns, instead, adjust them to offer hygiene and emergency services (as allowed by the CDC). There are still patients that need a dentist at this time. Even if you are closed, it is critical that your practice remains visible via ad campaigns and the lines of communication remain available to patients. If you are concerned about ad cost during this time, please contact us.
Provide Appointment Alternatives - To minimize in-person contact, teledental services can help you screen patients before they come in for an appointment, and become a temporary solution for both providers and patients. If you would like more information on HIPAA compliant telehealth platforms,
please reach out to us.
Come Out Ahead! - It IS possible to come out of this with a healthy, thriving practice. Our founder and CEO, Adam Zilko, was able to sit down with Chris Mahan of Mahan & Associates to discuss the best decisions dentists can make right now in dealing with the current COVID-19 crisis. Chris Mahan and his team have helped dentists succeed despite crisis, financial issues, and uncertainty. You can watch the full interview by clicking here.
If you want to spread the word to as many patients as possible that your practice is available for emergency appointments, schedule a call with us so we can help you set up your emergency marketing.