As a dentist, your reputation means everything. After all, if your patients don’t trust you to deliver five-star service during each and every appointment, then they won’t refer their friends and family…and they won’t return to you for their high-value cases.

But now, word-of-mouth referrals alone are simply not enough to become the premier dentist in your area. If you want to succeed in today’s increasingly competitive marketplace, you absolutely must invest in your online reviews as well.

Simply put, online reviews—specifically Google reviews—can make or break a dental practice.

Studies show that nearly 70% of new patients will read multiple online reviews before they choose a dental practice. And these reviews carry serious weight. According to Search Engine Land, 88% of people trust an online review just as much as a personal recommendation from a family or friend.

Good ratings clearly build tremendous amounts of trust with your potential new patients. But what’s more, they also hugely impact how you show up in search engines.

Search engines now use online review sites to generate local search results to help consumers find great businesses quickly in their area. If someone searches “dentist in (your area),” then those dental practices with the best Google reviews are going to show up first.

If your practice has anything less than a five-star reputation, it could be costing you hundreds of thousands of dollars every year.

 

If you’re ready to massively scale your dental practice’s production—and attract more high-end patients in the process—then you need to gather as many positive online reviews as possible.

Luckily, there are a few strategic steps your practice can take to begin building your online reputation today.

Dr. Burk of Anchorage Midtown Dental knew that if he was going to dominate the dental marketplace in Anchorage, he had to build his online reputation. So that’s exactly what he did.

Through working with Firegang Dental Marketing, Anchorage Midtown Dental soon had 55 five-star Google reviews. This led to more phone calls and web leads, which led to more new patients, which led to more 5-Star reviews, which led to more new patient leads...and the cycle of growth hasn’t stopped since!

Discover the specific steps Dr. Burk took to make sure that Anchorage Midtown Dental’s online reputation was shining—and how you can do it to.

Click To Download The Full Case Study With Dr. Burk!