As a savvy dentist, you certainly don’t want to waste money on marketing that doesn’t work. But unfortunately, we see so many dentists who continue to make the same critical mistake.

The thing is, you might think that a certain strategy or tactic will be the best use of your marketing budget. But if you are not tracking the results of your marketing to see what is working—and what is broken—then how will you know for sure?

We know that the only thing that matters is getting more patients in your chairs. And if you aren’t getting more quality patients, then something isn’t working.

Properly tracking your results will tell you exactly what tactics of your marketing strategy are working, and exactly where you are wasting money. 

 

Through detailed tracking and data analyzation, your practice will discover the best places your marketing budget is working for you. At the end of the day, tracking equates to knowing precisely how many new patients you’re getting from your marketing strategy, whether that number is growing or shrinking and (if you work with a reputable marketing company), what you should do next.

Typically it takes around a year to accurately measure results. There are no overnight results with marketing, so it is important to consistently analyze marketing results for a period of time before changing strategy too quickly.

After a year, Firegang suggests removing budget allocation from what is not working and investing it into the strategies that are.

Not tracking where your marketing budget is going and how well the strategy is performing is akin to throwing a dart while blindfolded and hoping for the best.

The smartest dental practices track everything—and as a result, they are beating out the competition, time and time again.

Learn from those who are scaling their practice through epic marketing and track all the data of your online strategy. 

And if you’re not sure where to start, then you won’t want to miss this great giveaway:

Download our FREE Insider’s Guide: How To Determine The Perfect Marketing Budget