As a savvy dentist, you already know that your practice needs an innovative marketing strategy if it is going to scale production and continually have high-quality new patients walking in the door.

But how do you actually choose a dental marketing company you can trust?

It can seem overwhelming, but follow these four guidelines and you'll successfully weed out the lackluster companies who are not invested in your practice's success—and know how to choose a dental marketing company that will produce massive results.

1. Experience In The Dental Industry

You know that the dental industry is unique; a cookie-cutter approach to marketing just won’t work to ensure your practice’s ground-breaking success. Before you hire that boutique marketing agency down the street or the massive marketing mill, look for a marketing company that works solely with dentists. This will ensure they understand the unique challenges and intricacies of the industry—and have the relevant success stories to back up the success claims they make.

2.  Cutting-Edge Tactics

At Firegang, we pride ourselves in staying up-to-date on the latest cutting-edge marketing tactics and strategies. There’s simply no other way to ensure maximum results—and that your practice doesn’t fall behind the competition. This is where so many large marketing companies fall behind. They are too big to implement the newest updates to all of their clients across the board. Always choose a marketing company that offers a personalized—and up-to-date—marketing strategy.

3. Understands The Importance Of Getting More Patients In The Chair

So many marketing companies think that success equates to more website traffic. Sure, numbers and impressions and click-through rates are great, but it doesn’t mean anything if it doesn’t put more dental patients in your chair. At Firegang, we look at the entire process, “from the click to the call to the chair.” We also implement a 360-degree approach to ensure that no new patients are falling through the cracks.

4. Proven Results and Reputation

Just as your potential patients want to read your reviews and know your credentials, you shouldn’t expect anything less from a marketing company. Find out if they are Google Certified Partners (like Firegang.) Ask where they’ve been featured in the press. Have a look at their case studies, testimonials and results from other dental practices. This is a surefire way to weed out those snake-oil salesman who are only out for your money.

Ready to learn more about Firegang Dental Marketing and what sets us apart from any other dental marketing companies out there?

Schedule Your Free Practice Growth Assessment Now!