Power of the Practice Growth Acceleration Call | The Right Kind of Experience
The Right Kind of Experience
As you have probably discovered by now, marketing your practice for targeted growth is not a simple, one-solution endeavor.
Oftentimes, the assumed problem is that a practice just needs more new patients. Although this may be part of the reason your practice is not experiencing the growth you desire, it definitely is not that simple.
This way of thinking is common and leads a dentist to start ineptly throwing money at marketing and trying all kinds of miscalculated tactics in an effort to rush to get new people through the door. The issue here is that a dentist hasn’t gone deep enough – and does not possess enough marketing experience to know the difference.
The result here is essentially throwing the proverbial spaghetti against a wall to see what sticks — and usually wasting significant dollars in the process.
If you are reading this, you’re on the right path to gaining an advantage in your market.
What’s your end goal?
Is the end goal really just more warm bodies in your chair? Or is the goal, for example, driving a certain revenue number over a certain number of working days? Perhaps the dentist in this example would be better served by working backward from there and then going several more layers deep and asking more of the right questions, like:
- How is our website converting? Is it getting new patients scheduled or is it just a digital brochure that not enough people are finding and taking action?
- What kinds of new patients will drive the revenue numbers we need?
- What specific types of procedures?
- How many new patients for each specific procedure type do we need?
- How do we best target and attract those kinds of people?
- How do we create significant differentiation between us and other dentists serving those patient types?
- What are the biggest levers we should pull and in what sequence should we pull them?
- What are the best strategies working in the industry today for each of those levers?
- Who has the best track record of success in achieving exactly what we want to accomplish that we can model?
Digging even deeper, what if marketing and driving new patients isn’t the issue?
What if the issue that is preventing practice growth is the front office staff’s conversion rates? Maybe we don’t know because we don’t know what the front office staff’s actual conversion rate is?
If the the people who answer the phones haven’t been properly trained to convert, it doesn’t matter HOW good your marketing machine is. If it doesn’t convert, it doesn’t matter.
What if the issue that is preventing practice growth is the front office staff’s conversion rates? Maybe we don’t know because we don’t know what the front office staff’s actual conversion rate is? This kind of knowledge and questioning is a prime example of the right kind of experience leading the way.
Firegang Has The Experience and Expertise
Speaking of front staff call conversion issues, Firegang customers enjoy the benefit of call auditors recording, listening, and analyzing each new patient opportunity call that comes into your practice, so any problem here gets solved immediately.
When it comes down to real-life experience and success in dental marketing, Firegang is essentially the Navy SEALs of revenue generation and specialized growth for dentists. We offer the convergence of precision-based dental marketing, critical data, and practice growth acceleration.
You might be searching for a way to achieve your untapped practice growth potential, or how to finally hit that goal that has felt unattainable for too long. Maybe you are just getting started on your journey and you lack the experience needed to get it right the first time.
Chances are, we have already had great success with a dental practice like yours, with the same observable issues attracting the right kind customers needed.
Firegang is the most tenured, most successful dental marketing company in the United States in terms of driving desired results, growth, and ROI for thousands of dentists we’ve worked with since the early 2000s. There really isn’t a situation in a dental practice’s journey that we haven’t witnessed, encountered and overcome obstacles for, and pulled the right levers that enabled the practice to experienced tremendous growth. The right kind of growth.
Whether your staff isn’t converting phone calls to patients or your practice isn’t showing up on Google Maps, many fixes could grow your practice in a very short time.
Whether your staff is not converting patients on the phone or your practice is not even showing up on Google Maps, many fixes could grow your practice in a very short time. The first step to uncovering these issues is to schedule a complimentary 30-minute Growth Acceleration Call with Firegang.