New Patients, In Your Chair, Today
True new patient marketing for dental practices is NOT set it and forget it, which unfortunately is the strategy most dentists utilize. In order to really get the attention of people searching in your area you need a full solution that sets you apart for the other dentist down the road.
The problem with most dental marketing is that it's cookie cutter. These "out of the box" marketing solutions do not help you stand out, and in fact, make you seem like one of the other 1,000 dentists in your area using the same age old, tired tactics, to get exposure.
There’s a different way. We’ve discovered that in order truly garner the lion’s share of new patients in any city, you’ll need a full solution that covers all your bases and lets patients know you’re the best dentist they could possibly choose. To do this, we utilize a powerful 3 step system that actually gets patients in your chairs and saying ‘yes’ to the cases you present to them.
Step 1 - Show Up Where New Patients are Looking
The fact is, over 70% of the patients you want to reach are going online to decide if they want your services. That is, 7 out of 10 people are looking online for a new dentist. When those patients search for a practice online, you need to be there, and you need to show up consistently. The first step in our program is to figure out exactly how people are searching and browsing the internet in your area.
We want to start asking questions such as: Are they looking on Google (answer: probably yes) Yelp, Facebook, Youtube? When they look, what are they seeing? Are you showing up? How can you show up better? Through services such as uniquely optimized dental seo and Facebook for dentists, Firegang can help you show up where new patients are looking for you.
Step 2 - Turn Your Website Visitors Into New Patient Calls
This is the most overlooked piece that most doctors don’t pay enough attention to. Once we get visitors to your site, we have to go one next step and get them to actually call you. While ranking well on search engines and showing up online is essential, it's only one step in the overall process. We also need to get them to call your office, and better yet to come in and become a patient for life. To do this you need a conversion optimized dental website design.
Step 3 - Track Results
Finally, we need to obsess about tracking results. Proper tracking and measuring is crucial to creating successfully ongoing campaigns. We absolutely must know exactly what is working and what is not working. We take this step very seriously as we find tracking and reporting is usually the difference between ‘good’ and ‘great’ improvements in new patient flow.
