Choosing the right Marketing Partner for your Practice - Part 1


Your marketing partner is essential to your success, but finding the right one is tricky. You want someone who will keep your success in mind as they deliver results and won't leave you high and dry when it gets tough. And you want a balance of practicality and strategy with creativity to get what you need from your company. The best thing you can do is to talk to other dentists who've had success working with a marketing agency. Ask them if they'd recommend the company they're working with and why. You'll get two types of responses: people that are happy with their partner and those that aren't.

The Biggest Mistake Most Dentists Make

Your marketing is essential, so finding a partner you can afford is vital. Some patients consider price, finding the cheapest dentist in their area. These patients usually end up at corporate dental offices, receiving low-quality care from a different dentist every time they visit.

When it comes time to market your business, do you find yourself investing in things that don't meet your needs? Does your marketing partner offer full-service solutions for a one-time fee? In today's competitive environment, you must take a proactive stance to grow your business. When assessing marketing consultants, ask these questions: Will they help me reach my goals?  -Do they consistently produce excellent work?  -Do they offer a variety of services that work with my budget?

The 5 Necessities of a Marketing Partner

As your practice grows, you may need to find someone to help you with the marketing side. If you hire somebody to help you with marketing, here is what you want in a marketing partner. First off, they need to be able to communicate well and organize effectively. They also need to be able to apply their knowledge in a practical way that produces results for your business.

#1 A Dental-Specific Marketing Company

We understand that a dental practice is not like other businesses. It's much more than attracting patients through marketing and building a loyal repeat customer base--you need a partner that understands how to generate revenue for your business, one who combines digital advertising with offline marketing tactics like branding, referral marketing, and increased patient retention. We're here to help you grow your business into the next decade. 

#2 Transparency

Marketing is all about creating a strategic marketing plan. You need to know where your business is heading and how to get there. Your marketing partner should be integral in the process, assisting you with creating that strategy and providing steps for actionable items along the way. Once you have a clear picture of where you are going and how to get there, begin working together towards those goals.

# 3 Responsiveness

You want to hear from your marketing company that they'll respond to your inquiries within one business day. You want to spend only a little bit of time trying to get a hold of someone with a simple question. It's also reassuring when you're moving with your business and want a clear answer about the days available for an upcoming ad because you can trust them.

#4 A Solid Online Presence

Marketing is a massive part of your business, and no matter whom you hire to do it for you, you should always ensure that they have a professional website and an up-to-date blog with fresh marketing insights. In addition, please take a look at their online reviews and see how often other dentists recommend them. 

#5 Holistic Approach

Your marketing partner must understand you to create a great and rewarding practice. You need a strategy to prioritize your marketing practice's needs, not just your front-end marketing. This includes every part of the New Patient Journey, from generating new production and revenue to retaining current patients with lifetime value. Your marketing partner must prioritize your marketing practice's needs, not just your front-end marketing. This includes every part of the New Patient Journey, generating production and revenue.

Is it time to take action? Are you still in the early stages of your career or nearing retirement? How long should you wait before implementing a new marketing strategy?

Don't overthink it. Bring your business to the next level with new marketing where Firegang can tailor a strategy to your specific needs, stage of business, and resources!             

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