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Digital Marketing Blog for Dentists

The Dental Marketing ‘Return on Investment’ (ROI) Formula All Doctors Should Know

Want to find out if your marketing agency is working for you instead of holding you back? It’s time to figure your dental marketing ROI. If you’ve just hired the company in question, it may take time for enough ROI data to generate. You’ll need this data to accurately calculate your ‘return on investment’ based on the figures required for the ROI formula. But if it’s been at least three months, you should have all the information you need. Here’s how to …

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30 Books Every Dental Professional Should Read

As a dental professional, you stand to gain a lot in business – and in life – by following the examples of the ‘success stories’ who came before you. I’m not necessarily talking about successful dentists, mind you, but rather I’m referring to the experts in business – and in life.

If you want more out of your dental practice and if you want to wake up one morning finally feeling as though you’ve made it, stuff your personal electronic reader full of the …

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[POLL] Attn: Dentists – What answering service do you use for after hours?

Do you have any company that you’d recommend?

We have tried many for our clients, but have yet to find a service that is worthwhile and does good work. We’d love to hear your thoughts!

Please answer in the comments here or on the blog post comments. Your opinion is valuable :)

Dental Clinic Answering Service Poll

Do you recommend an answering service?

 

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The Ins and Outs of Signing a Dental Marketing Contract

When you’d like nothing more than to start working with your dental marketing company only to find yourself facing the unsigned end of a contract, you have a major decision to make. Should you sign? Or should you keep looking for a different marketing company to do business with? This decision isn’t as easy as it sounds. There are many things to consider, such as these ins and outs of marketing contract signing that will help you make the best decision possible prior to committing.…

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10 Questions to Ask Before Signing a Dental Marketing Contract

You’ve conducted the proper research, you’ve analyzed its track record and now you’re ready to give your new dental marketing company a spin. There’s just one thing – they want you to sign a contract.

Signing a marketing contract is a big commitment, even if it’s only set to last a few months. Take the wrong turn or fail to read the fine print and you could find yourself out thousands and facing a whole lot of problems that weren’t there before. To help …

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Is Your Dental Marketing Company Google Certified?

Statistically, dental professionals are very hands-on and particular about how their businesses are run. So if you are currently working with a dental marketing company or you’re about to hire one, it’s a very good bet that you’ve done plenty of homework up to this point. You’ve checked the company’s track record, analyzed their processes and made your decision based on hard-nosed science – but did you check to see if the company is certified?

Just as you would never hire an unlicensed contractor to …

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Doing Your Homework Before Hiring a Dental Marketing Company

Life for the average dental professional was so much easier before digital marketing hit the scene, wasn’t it? Back then, to market your dental practice, you only needed to purchase an ad in the Yellow Pages and maybe the Sunday edition of your local newspaper.

Today, it’s not so easy to attract dental patients. The Yellow Pages and local news rag just won’t cut it anymore for the hungry dental professional who always wants more – more success, more patients and more money coming in …

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How Should a Dentist Go About Switching Marketing Companies?

The marketing company you had high hopes for dropped the ball and now you’re ready to make the switch. Before you pick up the phone and let loose a Trump-style, ‘You’re Fired!’, you might want to step back, take a deep breath and pull out the following checklist. This is how you can take control of your online content, avoid retribution and make the switch to a new marketing company so that it’s a seamless experience free of headaches. I’ve even included a script of …

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10 Ways to Spot a Dental Marketing Scam

Are you one of many dental professionals who has spent hard earned money investing in marketing companies, only to see few to no results?

A dentist I recently spoke with in California told me he had spent over $120,000 on his website over the past 8 years or so.

What?!

You’re not alone. Unfortunately, there are predators out there waiting to take advantage of you. Dentists make a lot of money and don’t pay attention and therefore are easy to scam, right?

Not true, but …

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Why Dental Offices Should NOT Use Twitter!

Life can be one big distraction. In no area is this truer than with dental practice owners, where time and energy are being pulled in every direction every single day. Is Twitter one of those distractions? For most dental practices, YES. First, what exactly is a Dental Practice…

A Dental Practice is a small-to-medium sized business that provides dental goods and services to a local population.

These are offices where patients usually go when they need their teeth cleaned, for example, and the search engines …

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