June 2015 Dental Insiders Report

10 Copywriting Tips Your Competitors Hope You Don’t Learn

Have you ever Googled your own practice? If not, pull out your smartphone or open another tab in your browser and search for “Dentist + Your Area”. If you operate in Austin, that’s the area to search. Then press enter.

Did your practice just pop up? Hopefully it did. One thing’s for sure, so did a lot of other practices. When you conduct a search like you just did, you’re suddenly standing in the shoes of your prospects. You’re seeing what they see when they do the same search. [Read more…]

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How’s Your Online Reputation?

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Greetings, doctor. Jake here. This month Adam and I wanted to ask you a really important question: How’s your online reputation? Could it be better? If so, keep reading.

We dedicated an entire month to online reviews, dentistry websites and everything in between. If your online rep could use a little ‘Summer Makeover’, you’re reading the ideal newsletter.

[Read more…]

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10 Copywriting Tips Your Competitors Hope You Don’t Learn

Copywriting Tips

Have you ever Googled your own practice? If not, pull out your smartphone or open another tab in your browser and search for “Dentist + Your Area”. If you operate in Austin, that’s the area to search. Then press enter.

Did your practice just pop up? Hopefully it did. One thing’s for sure, so did a lot of other practices. When you conduct a search like you just did, you’re suddenly standing in the shoes of your prospects. You’re seeing what they see when they do the same search. [Read more…]

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Get the Tips & Tricks the best dental practices
are using to attract new patients today.
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How to Improve Your Profits with Your Dental Website

GrowingFast

If your dental website isn’t drawing new patients in, something’s wrong.

But even if your website is attracting new patients, you may still be leaving money on the table. New patient figures can be deceiving because success can’t be derived from the sheer number of patients alone. It’s the total value that each new patient delivers that truly matters.

Therefore, to maximize revenue and grow your business, your website needs first to draw in the RIGHT types of patients. Who are they? They’re the patients who will say yes to complex cases like implants without a second thought. And they have the insurance to cover necessary procedures or the money to pay for them outright. We’re talking quality patients who have a vested interest in maintaining healthy smiles for life.

Once you have your marketing message speaking to those people, you can bring in more revenue by directing all new patients to your ‘premium’ cases.

Wouldn’t it be great if every new patient who called or walked in wanted the services that actually pay your bills? You can actually do that with your web design and content. Here’s how we do it for the clients we work with. [Read more…]

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Get the Tips & Tricks the best dental practices
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Join Our Dental Insiders Club!
Get the Tips & Tricks the best dental practices
are using to attract new patients today.
Email*
Name*

The Secrets for Reducing No-Shows and Cancellations Every Dental Professional Needs to Know

Broken-Appointments

Scheduling is one of those aspects of dentistry that can be considered ‘make or break’. You either do a good job scheduling appointments (and getting patients to keep them) and your business prospers or you absolutely suck at scheduling and your practice begins to decline (along with your revenue). Even if you’re great at scheduling, but you’re constantly faced with patients who don’t show up or patients who show up late or cancel, it’s clear something must be done. [Read more…]

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Your Dental Implant Marketing Resource

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As Murphy’s Law would have it, dental implants are one of the most profitable treatments you provide, but they’re also the most difficult to sell.

Before you ever sit your patients down to explain the procedure, the benefits and the risks, why not let your web presence do all the heavy lifting for you?

Here are the most recent articles we’ve published this month to help you sell more implants and earn more revenue, all while successfully improving the lives of your patients.
[Read more…]

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How to Use YouTube Videos to Improve Patient Attraction and Case Acceptance

YouTube-Marketing-for-Dentists

When it comes to marketing a dental practice, few mediums are as effective as video. People become hypnotized at the moving pictures on a screen, which film and TV studios, as well as ad agencies, have long understood. YouTube in particular makes it easy to upload and promote videos to an online audience, and you should be using YouTube video marketing if you want to get ahead in your local area. [Read more…]

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Dental Office Email Marketing – Worth It Or Not?

Dental-Email-Marketing

In our experience, email marketing is one aspect of web marketing that most dental offices neglect. Why wouldn’t you capture the email addresses of your valued patients? There is no better way to A) keep tabs on your audience and B) contact that audience whenever you have something to say. Email is also one of the most inexpensive ways to keep in contact with prospects and patients alike. So why don’t more dental offices keep up with dental marketing? Some think it’s a waste of time and the rest think that email marketing is on its way out. According to the evidence, both of those viewpoints are patently false. [Read more…]

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Your Dental Practice Received a Negative Online Review – Now What?

How-to-Deal-With-Negative-Online-Reviews

In a perfect world, everyone who left your dental office would jump online and leave a glowing review of the treatments they received. “Dr. So-and-So is so friendly and his staff is very professional. And my teeth cleaning? I couldn’t be happier with my new whiter smile.” As more people become dependent on internet-based reviews to find services like dentistry, a review like that could mean great things for your business. But as you’re well aware, we don’t live in a perfect world and negative reviews are bound to come your way sooner or later, even if you put your all into pleasing every patient who has the benefit of sitting in your chair. How do you prevent negative reviews? Unfortunately, you can’t. If someone gets it in their mind to leave an awful review, they’re going to do so, and there’s nothing you can really do to prevent it. [Read more…]

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