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Digital Marketing Blog for Dentists

Improve Patient Engagement with This 15-Point Website Checklist

As a dental professional operating in today’s digital age, it’s a plain and simple fact that most patients will find you by your website before they walk-in or call. Therefore, your website should be an extension of your office environment. It should offer the same look and feel, and the same level of superior patient-service. Just as your receptionist is trained to smile and greet every prospect who steps into your lobby, your website should greet every visitor with the same warm welcome. This is …

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The Value of Owning Your Own Reviews

Dentistry is one of those professions where reputation means everything. No matter how good you are at teeth cleaning, orthodontics or root canals, if the general public looks at you unfavorably, for whatever reason, your new patient numbers are going to suffer. Even if those opinions are unfounded, your reputation in your local community could mean the difference between a successful practice and one that suffers from year to year. This makes reputation marketing one of the most important tasks any dental professional faces. …

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How to Discover if Your Website is FAST

The other day I was in our office break room when I looked at the microwave. I then stuck my head out of the break room and asked the entire Firegang team, “Ask me what time it is.” The moment I got a response, I said, “Three seconds.” That’s because the microwave, instead of displaying the time like it usually does, showed ‘:03′, which is of course the moment someone decided to open the door because they were far too impatient to wait three …

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How to Discover If Your Website is “Mobile Responsive”

The concept of a dental office website is constantly changing, and it’s important for you to keep up with these changes if you are going to A) remain competitive and B) cater to new patients who may be searching online for the quality dentistry services you offer. When the internet first became popular, all you needed was an online brochure. This was a simple page that showcased your office address, phone number and a brief outline of your services. Then websites evolved to be more …

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If You’re NOT Doing This, You Won’t Get Implant Patients

When your goal is more dental implant patients, it’s not so much what you’re doing as what you’re not doing. Many dentists go about their daily affairs without giving a thought as to what they could be doing differently. Luckily for you, I have compiled just the list you need. So, doctor, I implore you to set down your dental instruments and read this post carefully. Once you start doing the things listed here, your dental implant appointment book should start filling up nicely.…

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How Does Video Help Dental Implant Marketing?

Ask any expert about dental implant marketing and at some point video marketing is bound to come up. Nothing engages quite like video. In fact, according to the US Department of Labor, visual stimuli accounts for 83% of human learning. And when compared to auditory stimuli, the retention rate for visual stimuli is six times higher. The Wharton School of Sales Presentations also found that sales presentations are 70% more effective with visual aids.

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What Does Your Website Need to Promote Dental Implants?

When your goal is to improve the size and scope of your practice, you would do well to convince your patients to opt for your ‘premium’ dental services, such as implants. The great thing about promoting dental implants is that the rewards aren’t all one-sided. You will be fixing your patients’ smiles, helping them achieve untold amounts of confidence. Due to your implant treatments, your patients may go on to land that dream job, meet that dream date or otherwise fulfill some lifelong goal …

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News Flash: Your Patients Have No Idea What An Implant Is!

How many times have you sat a patient down to discuss dental implants only to have their eyes glaze over? Do you get the feeling that most people have no idea what a dental implant is? You’d be right. In fact, most people, when they hear the term ‘implants’, automatically envision a Kardashian. Their minds aren’t on their teeth. This means that you need to be sensitive to your patients’ sensibilities and knowledge, and you must explain dental implants in very simple language, especially if …

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10 Point Checklist to Ensure That Google Will Love Your Website This Year

When was the last time you gave your website a Google checkup? Just as your patients’ teeth needs regular exams and care, your dentistry website is no different. And just as every toothbrush must have toothpaste to be effective, your website needs Google if you are going to maximize your marketing results year in and year out. Why do you need Google? It’s pretty simple.

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How to Set Your 2015 Marketing Budget

They always say you have to spend money to make money, and when it comes to online advertising that statement couldn’t be truer. As a dental professional, you’re probably used to spending money on things like yellow pages ads, maybe even TV commercials. Then there’s direct mail, branded marketing products like keychains and Frisbees; heck, you may have even shelled out for a spread in the Sunday newspaper. But then online marketing comes along and everyone wants to know – how much money do I …

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