Digital Marketing Blog for Dentists

How to Calculate the Lifetime Value of Your Dental Patients: A Lesson in Long-Term Thinking

As a doctor who is busy treating patients all day long, it’s often difficult to think of things in the long-term. So when your marketing efforts produce only one or two new patients, your first instinct might be to deem your marketing a failure. But not so fast.

As a doctor, dentist or any other type of small-to-midsize business owner, you shouldn’t focus solely on the first appointment. Rather, you should expand your mind and start thinking in terms of lifetime value, as that …

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What Dental Marketing Facts, Figures and Reports Should You Look at Each Month?

When you first began working with the company you hoped would get your dental practice found online, the marketers you spoke with probably made all sorts of promises. They may have mentioned specific google rankings, a website that would be fleshed out with all the bells and whistles, and, of course, an entire army of hungry new patients they assured you would come rushing through your dental practice doors.

But too many doctors find themselves waiting for results, and they don’t quite know if their …

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Why It Pays to Go ‘Beyond Local’ When Hiring a Dental Marketing Company

Dental marketing is not an easy thing to master. It takes time to cultivate the knowledge and experience required to help any dental practice get noticed, whether it’s online or off. So when it comes to looking for a dental marketing company, it’s probably not a good idea to limit yourself to your immediate geographical location.

It’s easy to see why a dental professional might want to go with a local marketing company. After all, isn’t it better to be able to look someone …

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Are you Listening to Your Staff’s Dental Phone Calls?

What’s the most valuable piece of equipment in your dental office? I’ll give you a hint. It’s not your newest laser or your fancy schmancy dental chair with all the settings. Give up? It’s your telephone. Consider these facts:

  • Over 60% of new patients will call before they come in.
  • 48% of those patients will need to call – and be called by your dental practice – before they commit.
  • If your dental staff isn’t treating patients with respect and they’re not following the
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The Dental Marketing ‘Return on Investment’ (ROI) Formula All Doctors Should Know

Want to find out if your marketing agency is working for you instead of holding you back? It’s time to figure your dental marketing ROI. If you’ve just hired the company in question, it may take time for enough ROI data to generate. You’ll need this data to accurately calculate your ‘return on investment’ based on the figures required for the ROI formula. But if it’s been at least three months, you should have all the information you need. Here’s how to …

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30 Books Every Dental Professional Should Read

As a dental professional, you stand to gain a lot in business – and in life – by following the examples of the ‘success stories’ who came before you. I’m not necessarily talking about successful dentists, mind you, but rather I’m referring to the experts in business – and in life.

If you want more out of your dental practice and if you want to wake up one morning finally feeling as though you’ve made it, stuff your personal electronic reader full of the …

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[POLL] Attn: Dentists – What answering service do you use for after hours?

Do you have any company that you’d recommend?

We have tried many for our clients, but have yet to find a service that is worthwhile and does good work. We’d love to hear your thoughts!

Please answer in the comments here or on the blog post comments. Your opinion is valuable :)

Dental Clinic Answering Service Poll

Do you recommend an answering service?


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The Ins and Outs of Signing a Dental Marketing Contract

When you’d like nothing more than to start working with your dental marketing company only to find yourself facing the unsigned end of a contract, you have a major decision to make. Should you sign? Or should you keep looking for a different marketing company to do business with? This decision isn’t as easy as it sounds. There are many things to consider, such as these ins and outs of marketing contract signing that will help you make the best decision possible prior to committing.…

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10 Questions to Ask Before Signing a Dental Marketing Contract

You’ve conducted the proper research, you’ve analyzed its track record and now you’re ready to give your new dental marketing company a spin. There’s just one thing – they want you to sign a contract.

Signing a marketing contract is a big commitment, even if it’s only set to last a few months. Take the wrong turn or fail to read the fine print and you could find yourself out thousands and facing a whole lot of problems that weren’t there before. To help …

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Is Your Dental Marketing Company Google Certified?

Statistically, dental professionals are very hands-on and particular about how their businesses are run. So if you are currently working with a dental marketing company or you’re about to hire one, it’s a very good bet that you’ve done plenty of homework up to this point. You’ve checked the company’s track record, analyzed their processes and made your decision based on hard-nosed science – but did you check to see if the company is certified?

Just as you would never hire an unlicensed contractor to …

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