Digital Marketing Blog for Dentists

If You’re NOT Doing This, You Won’t Get Implant Patients

When your goal is more dental implant patients, it’s not so much what you’re doing as what you’re not doing. Many dentists go about their daily affairs without giving a thought as to what they could be doing differently. Luckily for you, I have compiled just the list you need. So, doctor, I implore you to set down your dental instruments and read this post carefully. Once you start doing the things listed here, your dental implant appointment book should start filling up nicely.…

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How Does Video Help Dental Implant Marketing?

Ask any expert about dental implant marketing and at some point video marketing is bound to come up. Nothing engages quite like video. In fact, according to the US Department of Labor, visual stimuli accounts for 83% of human learning. And when compared to auditory stimuli, the retention rate for visual stimuli is six times higher. The Wharton School of Sales Presentations also found that sales presentations are 70% more effective with visual aids.

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What Does Your Website Need to Promote Dental Implants?

When your goal is to improve the size and scope of your practice, you would do well to convince your patients to opt for your ‘premium’ dental services, such as implants. The great thing about promoting dental implants is that the rewards aren’t all one-sided. You will be fixing your patients’ smiles, helping them achieve untold amounts of confidence. Due to your implant treatments, your patients may go on to land that dream job, meet that dream date or otherwise fulfill some lifelong goal …

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News Flash: Your Patients Have No Idea What An Implant Is!

How many times have you sat a patient down to discuss dental implants only to have their eyes glaze over? Do you get the feeling that most people have no idea what a dental implant is? You’d be right. In fact, most people, when they hear the term ‘implants’, automatically envision a Kardashian. Their minds aren’t on their teeth. This means that you need to be sensitive to your patients’ sensibilities and knowledge, and you must explain dental implants in very simple language, especially if …

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10 Point Checklist to Ensure That Google Will Love Your Website This Year

When was the last time you gave your website a Google checkup? Just as your patients’ teeth needs regular exams and care, your dentistry website is no different. And just as every toothbrush must have toothpaste to be effective, your website needs Google if you are going to maximize your marketing results year in and year out. Why do you need Google? It’s pretty simple.

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How to Set Your 2015 Marketing Budget

They always say you have to spend money to make money, and when it comes to online advertising that statement couldn’t be truer. As a dental professional, you’re probably used to spending money on things like yellow pages ads, maybe even TV commercials. Then there’s direct mail, branded marketing products like keychains and Frisbees; heck, you may have even shelled out for a spread in the Sunday newspaper. But then online marketing comes along and everyone wants to know – how much money do I …

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What’s Working NOW to Get New Patients

Many of the dental professionals we work with want to get right down to brass tacks. They want to know what’s working right now to drive traffic, improve engagement and deliver high-quality patients to call or walk through the office doors. Our best answer, in a nutshell, is social media and direct mail. Both of those methods are not only working, they’re driving new business to the extreme. Let’s explore these concepts now before we delve into how to use them for maximum …

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Top 10 Marketing Tactics Guaranteed To Attract New Patients in 2015

Over the next 3 weeks, we’re going to give you guides, cheat sheets, call scripts, checklists, and more! These are some of our most closely guarded “secrets” & tools.

Basically, we’re “Opening Up the Kimono” on our secret sauce that some of the biggest practices in the US are using, RIGHT NOW.

We’re giving you an inside look at the EXACT tools and methods we use that are working TODAY to bring in new patients.

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Top 10 Trends in Dental Marketing for 2015

Are you looking to shake things up this year? Are you ready to start the year off fresh? You might want to start by following the experts. Lucky for you, we travel around the country, visiting with dentists and advising them on their digital marketing strategies, and so we get to learn first-hand what works and what doesn’t. To give you an edge this year, and to show you what we’ve learned, here are ten dental marketing trends that are sure to earn you a …

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Why Use Remarketing – The Best and Fastest Way to Score New Patients Online

There’s a powerful new marketing technique that allows you to pitch your online dentistry ads to people that have already visited your website, and you should be using it starting today.

It works like this: a person lands on your website and maybe browses around, but then they leave. With remarketing, that individual will continue to see your ads even while they’re spending time on other websites. The person may land on Facebook, Google, CBS Sports or the website of the New York Times. Everywhere …

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