Digital Marketing Blog for Dentists
They always say you have to spend money to make money, and when it comes to online advertising that statement couldn’t be truer. As a dental professional, you’re probably used to spending money on things like yellow pages ads, maybe even TV commercials. Then there’s direct mail, branded marketing products like keychains and Frisbees; heck, you may have even shelled out for a spread in the Sunday newspaper. But then online marketing comes along and everyone wants to know – how much money do I …Read more>>
There’s a powerful new marketing technique that allows you to pitch your online dentistry ads to people that have already visited your website, and you should be using it starting today.
It works like this: a person lands on your website and maybe browses around, but then they leave. With remarketing, that individual will continue to see your ads even while they’re spending time on other websites. The person may land on Facebook, Google, CBS Sports or the website of the New York Times. Everywhere …Read more>>
For years, marketers have tried to figure out how to track people throughout the Internet. Doing so would allow them to pitch their marketing messages to specific people, not just all people en masse. That’s what ‘billboards’ are supposed to do, aren’t they? They’re meant to pitch a message to many different people, whether those individuals are interested in the message or not.
But there’s a new marketing technique that is so powerful, it only targets those who are in fact interested in what you’re …Read more>>
Dental marketers have long attempted to figure out how to capture the attention of people who land on your website but then bounce without leaving their info. If you have an opt-in box, a person who lands on your site can leave their name and email address, allowing you to contact them later. But what happens when a person bounces from your site and doesn’t leave a thing?… Read more>>
Dental remarketing is the process for tagging, tracking and following quality new patients across the web. While this may sound creepy, it’s actually one of the latest and most powerful methods for attracting dentistry patients right now, and that spells great things for your dental office.
What follows are some great ideas you can use in your own remarketing campaigns to lure, attract and schedule a slew of new patient appointments. But first, you should understand what this concept is all about.… Read more>>
Wouldn’t it be great if you could tag everyone who visited your website for the purposes of luring them back at some point in the future? Well now you can. It’s called ‘Remarketing’ and it’s the latest and greatest technique used by expert dental marketers to lure patients to growing practices all over the country. Are your competitors using this innovative dentistry advertising technique? You’d better jump on board before they do.
Luckily, jumping on board isn’t as difficult as you might think. …Read more>>