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Digital Marketing Blog for Dentists

How to Use YouTube Videos to Improve Patient Attraction and Case Acceptance

When it comes to marketing a dental practice, few mediums are as effective as video. People become hypnotized at the moving pictures on a screen, which film and TV studios, as well as ad agencies, have long understood. YouTube in particular makes it easy to upload and promote videos to an online audience, and you should be using YouTube video marketing if you want to get ahead in your local area.

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Dental Office Email Marketing – Worth It Or Not?

In our experience, email marketing is one aspect of web marketing that most dental offices neglect. Why wouldn’t you capture the email addresses of your valued patients? There is no better way to A) keep tabs on your audience and B) contact that audience whenever you have something to say. Email is also one of the most inexpensive ways to keep in contact with prospects and patients alike. So why don’t more dental offices keep up with dental marketing? Some think it’s a waste of …

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Your Dental Practice Received a Negative Online Review – Now What?

In a perfect world, everyone who left your dental office would jump online and leave a glowing review of the treatments they received. “Dr. So-and-So is so friendly and his staff is very professional. And my teeth cleaning? I couldn’t be happier with my new whiter smile.” As more people become dependent on internet-based reviews to find services like dentistry, a review like that could mean great things for your business. But as you’re well aware, we don’t live in a perfect world and negative …

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Improve Patient Engagement with This 15-Point Website Checklist

As a dental professional operating in today’s digital age, it’s a plain and simple fact that most patients will find you by your website before they walk-in or call. Therefore, your website should be an extension of your office environment. It should offer the same look and feel, and the same level of superior patient-service. Just as your receptionist is trained to smile and greet every prospect who steps into your lobby, your website should greet every visitor with the same warm welcome. This is …

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The Value of Owning Your Own Reviews

Dentistry is one of those professions where reputation means everything. No matter how good you are at teeth cleaning, orthodontics or root canals, if the general public looks at you unfavorably, for whatever reason, your new patient numbers are going to suffer. Even if those opinions are unfounded, your reputation in your local community could mean the difference between a successful practice and one that suffers from year to year. This makes reputation marketing one of the most important tasks any dental professional faces. …

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How to Discover if Your Website is FAST

The other day I was in our office break room when I looked at the microwave. I then stuck my head out of the break room and asked the entire Firegang team, “Ask me what time it is.” The moment I got a response, I said, “Three seconds.” That’s because the microwave, instead of displaying the time like it usually does, showed ‘:03′, which is of course the moment someone decided to open the door because they were far too impatient to wait three …

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How to Discover If Your Website is “Mobile Responsive”

The concept of a dental office website is constantly changing, and it’s important for you to keep up with these changes if you are going to A) remain competitive and B) cater to new patients who may be searching online for the quality dentistry services you offer. When the internet first became popular, all you needed was an online brochure. This was a simple page that showcased your office address, phone number and a brief outline of your services. Then websites evolved to be more …

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If You’re NOT Doing This, You Won’t Get Implant Patients

When your goal is more dental implant patients, it’s not so much what you’re doing as what you’re not doing. Many dentists go about their daily affairs without giving a thought as to what they could be doing differently. Luckily for you, I have compiled just the list you need. So, doctor, I implore you to set down your dental instruments and read this post carefully. Once you start doing the things listed here, your dental implant appointment book should start filling up nicely.…

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How Does Video Help Dental Implant Marketing?

Ask any expert about dental implant marketing and at some point video marketing is bound to come up. Nothing engages quite like video. In fact, according to the US Department of Labor, visual stimuli accounts for 83% of human learning. And when compared to auditory stimuli, the retention rate for visual stimuli is six times higher. The Wharton School of Sales Presentations also found that sales presentations are 70% more effective with visual aids.

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What Does Your Website Need to Promote Dental Implants?

When your goal is to improve the size and scope of your practice, you would do well to convince your patients to opt for your ‘premium’ dental services, such as implants. The great thing about promoting dental implants is that the rewards aren’t all one-sided. You will be fixing your patients’ smiles, helping them achieve untold amounts of confidence. Due to your implant treatments, your patients may go on to land that dream job, meet that dream date or otherwise fulfill some lifelong goal …

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