Dental remarketing is the process for tagging, tracking and following quality new patients across the web. While this may sound creepy, it’s actually one of the latest and most powerful methods for attracting dentistry patients right now, and that spells great things for your dental office.

What follows are some great ideas you can use in your own remarketing campaigns to lure, attract and schedule a slew of new patient appointments. But first, you should understand what this concept is all about.

 

 

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What is Remarketing?

When someone visits your website, unless they leave their contact information, there’s really no way to contact that person again. They land on your site, leave, and some are never heard from again. This is where remarketing comes in handy.

With this innovative digital marketing technique, you will be able to position your dental practice ads in front of interested parties, namely those individuals who most recently left your website. It works like this:

A person lands on your site and a cookie is placed on their computer. This is a small digital file that will track the person online. Your ads will then show up for the person on other prominent websites, such as Google, Facebook, CBS Sports, New York Times and others. Why is this effective? It’s simple, really.

A person who landed on your website is already interested in what you have to offer. By getting their attention while they’re browsing other sites online, you can imprint your marketing message on their brain. And since most people have to see a marketing message 7 to 12 times before it sticks, remarketing will get people who would have otherwise bounced and never looked back to actually come into your office or call.

In short, this is the future of digital marketing, and now here are several ways that you can use remarketing in your own dental or medical practice marketing efforts.

How to Use Remarketing to Attract Dentistry Patients

General Ads: Dental remarketing is so effective that you don’t even need to get fancy with it. Simple advertisements that mention your dentist office may be all that’s needed to get interested new patients to act.

These are the ads that might say, “Need a Dentist in Chicago?” or “Best Dentist in Las Vegas.” They let the person know that your office is nearby and the message is left at that.

Come Back Ads: These ads hit a little closer to home for the individuals who have already visited your website. They tell the person, “We noticed you visited our site. Now we can’t wait for you to come back.” This kind of message is like a psychological tractor-beam that gradually pulls the person in.

The goal of all of these remarketing ads, of course, is to get the person to finally take action. And an ad that tells the person straight out to ‘Come Back’ can be very effective at getting the person to do just that.

Stability Ads: These are the ads that tell your prospect that you’ll always be there. Similar to Come Back ads, these ads let the person know that there’s no pressure, but to come back when they feel like it. This type of ad might read, “We’re still here for you whenever you’re ready to come in or call.”

It’s important to also keep in mind that many people visiting your dentistry website will be going there because they have a problem they’re facing, such as a sore tooth. Sending out a non-pushy stability ad might reach the person at just the right time, like when the sore tooth becomes far too painful to ignore. Remarketing keeps your dental practice on the person’s mind, making them choose you instead of the competition when the time to act arrives.

Tracking Ads: These are the ‘direct’ types of ads that say, “We noticed you landed on our site, now we’re following you across the web.” Sure, it sounds stalkerish, but it’s effective because it tells the person that you’re aware of their existence; and that you know exactly where they’re going online.

This type of ad takes the anonymity out of the equation, even if it really doesn’t. You have no idea who the person is, but in their minds, they think you do. This tugs at their conscience and makes them take action because they don’t want to let you down.

Cross-Promotion Ads: Let’s say that a person landed on your web page for Tooth Extractions. This tells you that the person either has a sore tooth or at least it’s unhealthy and needs to come out. Wouldn’t this be a great time to introduce the person to your Dental Implant services?

By remarketing with cross-promotion ads, you can do exactly that. This type of ad is crucial if you have a service that’s not getting a lot of attention, and who better to market those services to than people who are already interested in what you have to offer?

Google Ads Campaign: This is a good way to send out general and other remarketing ads. You can even send the same ads you’ve been sending out if you have a current campaign in place. Keep in mind that since you’re only targeting people who have visited your site, and thus are more or less interested, you’ll spend less on clicks while earning a high ROI.

Google and Facebook Combined: Remarketing ads can be shown on any platform you choose to include in your dentistry advertising campaigns. Google is a good one to use because the majority of web users search on Google at least once a day. Facebook is another good option because studies show that most people visit Facebook all day long, whether they’re at home or at work.

But you can really supercharge your campaigns by promoting remarketing ads on both platforms. Imagine how much business you could potentially earn by targeting interested prospects while they’re simply browsing the web? The question is, can your patient roster fit all those new patients?

Now that you know how to use remarketing in your own dentist office, start working with the digital marketing experts who can help you put this innovative concept to maximum use. Click here to learn more.

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