SEO Works For Dentists
Are you a dentist who tried SEO (Search Engine Optimization) and failed to get the results you were promised?
Maybe you understand how important SEO is to your dental practice but can’t seem to move up in Google search rankings.
Perhaps you’re wondering if you can take your patient growth to new heights using SEO.
Any of this sound familiar? If so, keep reading.
Your Practice Needs To Show Up In Google Searches
As a dentist competing with every other dental practice in your area, you can’t avoid marketing your practice online.
The internet is where 69% of us turn when making important decisions, such as choosing the best dentist.
Where do most of us direct our online questions?
According to Web Presence Solutions and Hubspot, Google is responsible for 94% of all organic website traffic.
People are finding dentists (and every other service they need) using Google.
Google is what the Yellow Pages were twenty years ago. Before someone commits to giving a company their business, they type keywords into Google to search for an answer to their problem, just as they would have “let their fingers do the walking” through a phone book way back when.
The real question is: What do new patients in your area see when they search Google for a dentist?
Here’s how to find out:
- Open an “incognito browser window” to search Google
- Search for Dentist in [Your City]
- Press enter and view the search results
You should now be looking at a series of dental practice listings. If your practice fails to be listed near the top of the page or isn’t at least on the first page of search results, you are losing revenue. Because if you’re not the one getting new patients from Google search results, your competitors are.
Potential new patients are out there searching, even as you read this. Which dentist in your area will they choose?
With effective search engine marketing, using SEO for dentists, you can make them choose you.
How Many Patients Use Google To Find A Dentist?
It’s one thing to claim that new patients are searching for a dentist online. It’s quite another to have actual data to support that claim. Want to know how many patients are searching for your services online? We can make that happen.
We have developed a proven method that calculates the exact size of any market. Using a combination of Google Maps and other online tools, this method can pinpoint all potential new patients within a 10-15 mile radius of your dental practice.
Our dental SEO marketing experts use this method to compile an ideal patient sketch for dentists using age, median income, and other factors as a guide. Dentists like you can use this information to target nearby cities, even altering your practice’s message to appeal to different types of potential new patients.
In our experience, it is rare to find a dentist that doesn’t have a pool of 1,000 - 5,000 people searching for a dentist each month in their local market.
Imagine thousands of people noticing your practice at the top of Google search results. They click on the link to your website, look at your positive reviews, and call your practice to schedule an appointment.
That’s the power of search engine marketing, and that power needs to be in your hands.
“I’ve Heard This Before And Was Scammed By A Dental SEO Company”
Effective SEO for dentists is a process that takes years to master, and the majority of dentists don’t understand how it works.
That’s not a bad thing.
It takes time to learn how to appease Google, while also sharing content on your website that attracts the types of patients you want to see.
This lack of understanding results in many dentists hiring the first marketing company that promises results. When that company fails to deliver, dentists end up right back at square one with a damaged online presence and not enough appointments on their calendars.
Reputable dental marketing and dentist SEO companies should be transparent about how they work.
The following list explains how a dental marketing company should partner with you to help you attract and schedule the dental patients you need.
Search engines like Google organize their results using keywords, but you can’t just list a ton of keywords on your website pages without writing good content to go along with it. This is called “keyword stuffing” and Google hates it!
The right keywords strategically placed on every page of your website is the best way to remain in Google’s good graces.
This requires extensive keyword research in order to rank prominently for “Dentist + [Your Area]”, along with dental implants, Invisalign®, dentures, teeth whitening, and other “high value” keywords.
SEO needs to be done ethically and should never use banned practices like keyword stuffing. This is the only way to make sure you and your dental practice experience consistent new patient growth and sustainable revenue.
A website can’t be haphazardly thrown together if you want both Google and potential new patients to love your dental practice. There are a few key features your website needs to have.
- It needs to load quickly
- Every page must be easy to read on a screen of any size
- Website visitors need to be able to find the information they need within three clicks
If your website isn’t built on this basic foundation, you’ll get the worst treatment imaginable online – you’ll be ignored by Google.
Page Development Optimization
Google crawls each website page published online with specialized bots called “spiders”. If you want to rank higher in search results than your competitors, each page of your website must be thoughtfully designed and encoded.
This makes it possible for spiders to find the information they need quickly in order to rank you exactly where you want to be in search engine results.
- High-Quality Written Content
Google values websites that offer the most useful and varied content to users. Informative text written in layman’s terms, engaging videos, and images that draw the eye are the features that can help your dental website dominate Google search rankings.
- Link Outreach
Google likes to take a varied approach to its rankings. Scanning your website with spiders is one way Google can determine your site’s worth, but Google also looks to outside sources, such as the quality of the websites that link back to yours. The way Google sees it, each site that links back to you is vouching for your website. These links cannot be purchased. They must be earned legitimately if you want to remain on Google’s good side.
- Social Media
Google also looks at Facebook, Twitter, Instagram, YouTube, and Google+ to find content its users are searching for. The more your content is shared on social media platforms, the more valuable it appears. Therefore, a social media strategy must be deeply ingrained in your online presence. This makes it possible for patients to share and discuss your content, which will further enhance your online reputation.
Google frequently alters its algorithm in order to deliver the most valuable content to users. Once you reach the top of the search results on page one, you need to retain your peak position for years to come.
This requires a consistent effort from a reputable dental marketing company that is well-versed in the nuances of SEO and digital marketing.
How to Make SEO Work for You
Harnessing the power of search engine marketing requires a personalized marketing plan designed to fit your dental practice. The following is a glimpse into the step-by-step process we use to make our clients attract and schedule their ideal dental patients.
- Who is Your Ideal Patient?
Your marketing will be more effective if you can develop a composite sketch of your ideal patient. Is your prospect a man or a woman? Is this person the parent of a child? Are they a young adult, middle-aged, or a senior? What services would this person want to receive? Answering these questions will help make your dental marketing more relatable to the new patients you want to attract.
- Optimized Website Design
Most people will find your website before they call to schedule an appointment. To make the best first impression, your website should be authoritative yet personable. It should inform and educate. Most of all, it should answer the question of WHY patients should choose you instead of any other dentist in town. A website like this requires a perfect symmetry of design elements, code, and content if it is going to impress Google and help you attract and schedule new patients.
- Valuable Website Content
Well-written content should the backbone of your dental practice’s website. Your website’s pages must be carefully written and professionally produced. Each page needs to offer a solution to a specific problem, such as implants for tooth loss or orthodontics for crooked teeth. Your contact information should be everywhere patients might look, accompanied by calls-to-action such as “Click Here To Schedule Your Appointment”. Only then can you consistently turn your website visitors into new patient appointments.
- Location, Location, Location
Your practice relies on your local population to keep your chair filled every day. Therefore, your marketing message should only extend about 10-15 miles beyond your office walls. This highly-focused method of marketing is known as Local SEO, and it is vital to your success as a dentist. A local search campaign will identify where patients live and deliver a message that positions you as the best dentist in your general area.
- Analyze The Data, Improve, And Repeat
No marketing campaign is ever set in stone. As people’s preferences evolve, so do Google’s algorithms. Your entire online presence needs to adapt to these changes if you want to keep your place atop Google’s search rankings. This requires regular analysis of your SEO numbers to determine how you can best optimize your search engine presence to keep attracting and scheduling the patients you want.
- Online Reviews!
Competition is increasing all the time. One simple strategy you can leverage to get an edge over your competitors is to proactively chase positive Google reviews. Click play on the short video below and we’ll explain a simple strategy to help you win more reviews.
Get Your SEO Campaign Started
As a dentist, your online presence the driving force behind how you attract new patients. Having a website no one can find doesn’t work.
Don’t get left behind.
Your competitors may already be using these SEO techniques to get ahead.
You need a targeted website and an optimized web presence if you want to attract and schedule more new and loyal dental patients.
All you have to do is take the next step.