How Much Would You Pay For One New Patient?
The most effective type of online advertising is at your fingertips with Google Ads. There is no better way to drive interested patients to your website. Keep reading to discover how you can put dental pay-per-click (PPC) ads like Google Ads to work for your dental practice.
What Is PPC Marketing?
When someone searches Google, they are faced with two tiers of results. At the top of the page are the paid advertisements. At the bottom are the organic results. Of these, paid ads are clicked more often than organic listings, and their very nature is to send traffic to your website or urge people to call.
PPC literally stands for pay-per-click. When someone clicks on your ad, you pay the search engine a small fee. The more competitive your industry or keyword, the more you pay. Of course, Google rewards ads that perform better than others. That’s why you want trained professionals maintaining your PPC campaigns, to keep your advertising costs low and your ads consistently performing.
Because this type of ad appears at the top of Google’s search results (above the map), it allows you to appear ahead of other dentists in your area who are competing for rankings in organic search results.
How Does Google Choose Which Ads To Display?
When a search is made in Google, such as “Family Dentist in Austin, TX”, the search engine will sift through the pool of available ads.
The winners – those that are able to secure the most prominent spots at the top of the page – are chosen based on a range of characteristics, but delivering quality content in your ad will almost always give you an edge over your competitors.
41% Of Users Click The Top 3 Google Ads
On average, 41% of clicks go to the top three paid ads on the search results page. Google’s goal is to provide the best quality search results to users. So what is a quality ad? A quality dental Google Ad needs to speak directly to the person searching for a dentist and present a solution to their pain. A person searching for dental implants is likely to click this ad because it is targeted to meet their need for tooth replacement. The more clicks your ad receives, the better your ads will perform.
Dental Google Ads Can Be Cost-Effective
Google Ads can be a low-cost method of lead generation. For example, if it costs you $10 every time someone clicks on your dental PPC ad, but each person who clicks ends up spending $300 at your dental practice, then the amount you are paying per clicks is worth it. Similarly, if you are spending $10 per click and it takes 10 clicks to get a quality new patient lead, you are only paying $100 per new patient lead your ad has earned. How’s that for a positive return on investment?
It's important to remember that Google Ads aren’t risk-free. If you’re inexperienced, your ads may fall flat and you could end up paying for clicks to your site with no new patient appointments to show for it. Before you know it, your budget will be exhausted and your patient appointment numbers will drop. This is why it is crucial to make sure whoever is managing your dental PPC ads are experienced and trained to deliver results in your local market.
Google, Bing, Facebook, And Instagram
Google is not the only platform that offers paid ads, but Google Ads is the most popular PPC marketing platform. Bing, Facebook, and Instagram also follow a similar paid ads model. Bing showcases ads similar to Google, while Facebook and Instagram use a different method. On social media platforms like Facebook, your ads will show up in news feeds, targeting potential new patients based on their social demographics.
All four of these platforms use PPC advertising to keep their sites free for users. This means these platforms have a vested interest in making sure your ads get seen and clicked. That’s what makes PPC advertising one of the most effective methods for driving traffic to your website and scheduling new patient appointments.
What Can PPC Marketing Do For Me?
PPC marketing will instantly put your ads in front of new patients searching for services like yours. A person searching for “Dental Implants” will immediately see your ad and use it to click-through to your website. If your ad has your phone number on it, the person can call right from Google, without ever visiting your site at all.
With 76% of people turning to Google to search for Dentists, PPC marketing is the smart move if you want to grow your business sooner rather than later.
Now contrast this with organic search. It takes time to reach the tip of the iceberg of the search results with organic SEO. With paid marketing, you can rise to the top in an instant, and remain there as long as your ads are properly maintained.
What Can Firegang Do for my PPC Marketing?
At Firegang Dental Marketing, we are Google certified PPC experts. Our team understands how to navigate the PPC landscape to deliver quality ads that get results. Do you have a special on teeth whitening? Our PPC ads will keep your chair filled all day long. Need more implant patients? Our ads can deliver them. In short, with our PPC ads, your site will be visited, and your telephone called. The question is: How many new patients can you handle?
Pediatric Dentist Magic Smiles chose us for their PPC marketing campaign and went from 0 to over 100 new sales leads in just three short months. Trade out Magic Smiles with your practice name and imagine what 100 new phone calls or office visits would do for your business. Want to stop thinking about it and start living your professional dreams?
Call Firegang Dental Marketing and let us create for you a personalized dental PPC marketing campaign. New patients are searching for your services right now. All it takes is a few well-placed ads to deliver those patients right to your office door.