Dental PPC Advertising
Dental pay-per-click (PPC) advertising is a quick and effective way to drive potential new patients to your website almost instantly. At Firegang, our dental PPC advertising team of experts don’t “set it and forget it” the way other marketing agencies do.
That’s why we have a proven track record of using Google AdWords to attract high quality patients within a 5-mile radius of your dental practice at a low cost.
“Are you sitting down? August had 52 new patients! I’m happy. This is the bottom line. That’s what I’m asking for.”
– Dr. James Paschal, West Reno Dental
How Much Would You Pay For One New Patient?
Dental PPC advertising can be a low-cost method of attracting new patients. For example, if it costs you $10 every time someone clicks your ad, but each patient ends up spending $300, then the amount you are paying-per-click is negligible.
Similarly, if you are spending $10 per click and it takes 10 clicks to attract a new patient, you are only paying $100 per new patient earned. How is that for ROI?
Remember that launching a dental PPC advertising campaign isn’t without risks. We speak to hundreds of dentists a year who have gotten frustrated trying to run their own dental PPC advertising campaigns.
If you’re inexperienced or don’t have the time to devote to managing the campaign, you could end up wasting a significant amount of your marketing budget on getting visitors to your website with no new patients to show for it.
Why PPC Advertising Works For Dentists
When a search is made using Google, such as “Root Canals in Austin”, the search engine will sift through the pool of available dental PPC ads, which display at the top of the search results page. Organic search results are listed following the ads.
PPC ads are clicked more often than organic listings because of this placement, and their very nature is to send traffic to your website or urge people to call and schedule an appointment.
Google always wants to provide the best quality results to search users. The more clicks your PPC ad gets, the better your ad will perform. The better your ad performs, the more Google “likes” your dental PPC advertising campaign, consequently displaying your ad to more searchers. Over time, this can lower your “cost per click”, allowing you to attract new dental patients at a low cost.
Our team at Firegang has 10+ years of proven results creating quality dental PPC ad campaigns that attract new patients at a low cost.
Aggressively Targeted PPC Ad Campaigns
The best way to make sure you get the best new patient leads from your PPC ad campaigns is to target them aggressively using age groups, specific interests, income levels and tracking patients who have already visited your website.
This type of detailed targeting allows us to segment your local market so you can advertise directly to your ideal patient, matching them with the services they’re already looking for.
We don’t want to just get you a high number of leads, but instead make sure the leads you get turn into high-quality dental patients.
That’s why our clients see success and that’s why we use this type of aggressively targeted PPC ad campaigns.
Get Results Fast With Dental PPC Advertising Campaigns
The most effective method of digital dental marketing is at your fingertips with pay per click advertising.
There is no better way to drive high-quality dental patients to your website.
At Firegang we generally see dental PPC ads start to produce results for our clients within 24 to 48 hours!
It takes time to reach the top tier of Google search results with organic SEO. With dental PPC advertising, you can rise to the top immediately, and remain there as long as your ads are properly maintained.
Make PPC Ads Work For Your Dental Practice
Dental PPC marketing will instantly put your ads in front of new patients searching for the dental services you offer.
A patient searching for “Dental Implants” will immediately see your ad and use it to click through to your website. If your ad has your phone number on it, the person can call right from Google.
With 90% of consumers today using search engines to find businesses in their local area, dental PPC advertising campaigns are the best way to make sure your new patients find your dental practice.
New patients are searching for your services right now. All it takes is a few well-placed ads to deliver those patients right to your office door.
Are you ready to take your dental practice marketing to a new level?
Firegang is the dental marketing industry leader offering full service dental marketing strategies customized to your practice.