Are You A Three Or Five Star Dentist?
If you had to take a wild guess, how strong do you think that your online reputation is right now? Could it be stronger? Could this be holding you back from increasing your new patient flow? Chances are, the answer is a resounding “yes”.
Data Shows An Alarming Trend
Here’s a statistic that we want you to remember; over 88% of all consumers trust online reviews as much as they do recommendations from friends and family. So almost 9 out of 10 locals would call the “five star” dentist first, even though he’s at the bottom of the page. Data shows new patients want a reputable doctor or a doctor with a “5 Star” online reputation.
So, How Important is Your Online Reputation? Its EVERYTHING
In the digital age, consumers now do almost everything online…and that includes sharing their opinions on social media and reviews sites (like Yelp, Google, etc.). The search engines have certainly noticed this trend as well, and they use these review sites to generate local search results to help consumers find great businesses quickly. For example, take a look at the screenshot below, which was a smartphone search for “Dentist Chicago”.
Looking at the above search result, which dentist would you choose? Who would you NOT choose? The answer should be easy. The doctors with more reviews, and higher ratings, cleary stick out above and beyond the offices with a) poor ratings or worse yet b) few ratings. Good ratings build tremendous amounts of trust with your potential new patients AND search engines.
A Five Star Reputation Is Required
But I Use DemandForce or Healthgrades. Is that Enough?
No. Using only demandforce for reviews is not even close to enough. The problem is, demandforce OWNS those reviews. The reviews you’re gaining there are within demandforce’s system and the large majority of new patients looking in your area never even see those reviews.
Where do people look? Statistics show they look on Google, Yelp, and Facebook. You need to have a very strong presence on those 3 platforms to really build a 5 star reputation online.
No Reputation Online Is Considered a “Bad” Reputation
Want to know something even crazier though? There are actually hundreds, if not thousands of doctors in the above search “Chicago Dentist” who COULD be showing up for searches, but aren’t. Why? One reason could possibly be a lack of trust from search engines and from new patients. Patients and algorithms need to trust your practice and trust your website. With no reviews, there is a complete ‘trust void’
How Does Firegang Use Reputation Marketing?
The fact is, one bad review can cost you $100,000’s each year.
But the flipside is also true. A fantastic, compelling online reputation can add $100,000’s to your bottom line. Yes, it’s THAT important.
We have developed a proprietary reputation marketing system that allows our clients to take full control of their online presence once and for all. In fact, we will teach you how to promote your reputation on the local search engines, inside your practice, on your website and in dozens of other important places all over the internet. We can also limit the exposure of poor reviews or even teach you how to turn them into good ones.
One Customer said:
“When I first talked to the Firegang team last month about helping me advertise online, you can imagine my shock when they pointed out three horrible reviews that were out there for everyone to see. I have always gone above and beyond to make all of my patients happy, yet I had no idea that these three people had a bad experience. Because I didn’t know technology, I failed these very respected customers and the whole world knew it.”