Unfortunately, certain types of patients hurt your practice—and that’s why it’s so important to focus on attracting high-quality patients who accept treatment and refer you to others. These are the patients you look forward to seeing on the schedule because you know they’re the ones who are helping your practice grow.
At its simplest, dental marketing means presenting your practice as the solution to a patient’s problem. If you get dental marketing strategies right, your new patient numbers will exponentially increase. So where do you start?
Completely satisfied customers are - to a surprising degree - much more loyal than “satisfied” customers. They will ONLY remain rock-solid if they are completely satisfied. ‘Satisfied’ patients will leave if they feel there is a viable choice between dentists.
One of the most overlooked advantages of being in the dental profession is that any general practitioner has the ability, through the evolution of continuing education, to become talented in arenas once reserved for specialists. There is a myriad of continuums that enable GPs to master orthodontics, endodontics, and implantology.
When it comes to saving money, dentists walk a tightrope. Because making changes could hurt your business, it’s hard to cut overhead expenses such as employee salaries, marketing investments, facility costs, and administrative services. You need to maintain these things to keep staff and encourage patients to come through the door.
However, by carefully managing your supplies and lab expenses, you can add tens of thousands of dollars to your bottom line. With that in mind, here are tips for reducing overhead expenses, starting with supply costs.
Ready to take the next step toward the practice growth you need?
We’ll break it down to discover where you’re wasting money on marketing, and what roadblocks are keeping you from hitting your goals.