We found some great online articles featuring information on dental practice growth and wanted to pass them along. We know you're busy, so this is the "best of the best"...
Since the mid-90s, DentistryIQ, its partner publications, and others have thoroughly chronicled advancements in dental lasers, which have allowed for new treatment and better outcomes. But amidst the exciting technological changes, the patient experience has been largely overlooked.
I think it comes down to doing our due diligence in the research. It is so easy to quote an article on Facebook and just accept the current protocol, but have we read the references that it cited? Did we appraise the research and search to see if there was more current research?
One in three Americans aged 50 to 64 are ashamed about the state of their teeth, and an even larger percentage (38 percent) say dental conditions have caused pain, difficulties with eating, missed work or interfered with their lives in other ways within the past two years.
Is social media marketing really all that important for your dental office? Absolutely. No matter how big or how small, you are missing out on crucial opportunities for growth if your dental practice isn’t utilizing the power of strategic social media marketing, specifically by using Facebook.
Remember, we sell relationships. They're the only way to get higher-fee, lower-volume dentistry and to keep your customers for life. Don't let yourself off the hook! If you're not naturally outgoing, learn how to be. Sign up for improv or acting classes. Get a part-time gig as a bartender, where you'll learn how to talk to people.