The Results
“I've worked with several marketing companies over the years, and Firegang has been able to get results where I've never seen anyone else get results. Honestly, from a user standpoint, it's been so easy, and we've gotten results.”
- Dr. Benjamin Hill,
Family Dental of Spokane Valley
Challenge #1: New Market and Stalled Growth
What would it take to grow your practice from $1.2 million to $3 million in revenue—while actually gaining more time back in your day?
For Dr. Ben Hill of Family Dental of Spokane Valley, the answer was not working longer hours. It wasn’t spending more on marketing that didn’t deliver. And it definitely wasn’t adding more stress to his life.
Instead, it was about getting the right patients through the door—consistently—and building a marketing foundation that didn’t just check the SEO box or run aimless ads.
It was about working smarter. And it started when he partnered with Firegang.
When Dr. Hill moved to Spokane Valley, WA, he wasn’t walking into a full schedule. He joined Family Dental of Spokane Valley as a new partner—but without an established patient base. That meant building his own schedule from scratch, all in a highly competitive market filled with private practices, DSOs, and big-budget corporate chains.
To make matters worse, he inherited a marketing company that charged $4,800 a month—yet only $1,000 of that went to actual ads. The rest? Mostly SEO, with no performance clarity. At most, they were getting 10 new patients a month, and most of them were still coming from referrals—not marketing.
The return on investment? Lower than a limbo stick at a snake convention.
Dr. Hill had seen enough. He needed more than a marketing vendor. He needed a partner—one with a clear, data-driven strategy focused on real growth.
Step #1 - Differentiate or Disappear
With 41+ dental offices in a 5-mile radius, Dr. Hill wasn’t just competing—he was fighting to be seen at all. Simply throwing more money at ads wasn’t going to cut it. His current marketing efforts lacked a clear brand message. Potential patients had no compelling reason to choose him over anyone else.
That’s where Firegang’s differentiation strategy came into play.
We sat down with Dr. Hill and his team and got to the heart of what made his practice special. Then, we crafted a brand identity that was clear, compelling, and conversion-focused.
Here’s what set them apart:
- Early and late appointments to accommodate busy families
- Same-day and emergency care when it mattered most
- A bilingual team for better communication
- Online booking and mobile-friendly options
- A PPO and fee-for-service model with in-house implants
- Flexible financing plans for bigger procedures like implants
- An $89 new patient special to make trying the practice low-pressure and risk-free
Armed with this, we rebuilt his dental website from the ground up.
Step #2 - Build a Website That Converts
We took those differentiators and put them front and center on a sleek, mobile-friendly website. No more confusing menus or generic messaging. Just a bold, confident presence that clearly told new patients: “Here’s why we’re different—and better—for you.”
We included:
- Authentic team photos (no stock images here)
- Click-to-call buttons for easy mobile booking
- Simplified navigation and clear offers
- A custom “differentiator bar” placed above the fold, so new visitors knew within seconds why this practice was the right choice
Then, we got the word out—with targeted Google and Facebook ads that focused on what patients actually care about: convenience, same-day care, affordable financing, and trusted providers.
Unlike Dr. Hill’s previous dental marketing company, we didn’t just launch ads and walk away. We stayed in the trenches with his team, continually testing and optimizing messaging to zero in on what worked best for their ideal patient base.
The Results:
- Website sessions jumped from ~500/month to 1,200/month
- Google Ads calls increased from 20+/month to 50+/month
- Facebook Ads drove 83,000+ impressions/month and 33% of website traffic
- The practice finally had an online presence that converted
Step #3 - Stop Measuring Noise—Start Measuring What Matters
Before Firegang, Dr. Hill was buried in dashboards filled with vanity metrics—clicks, sessions, rankings—but none of them answered the only question that mattered:
“How many new patients are actually in the chair?”
That’s where our Practice 360 Program came in.
We shifted the entire marketing focus from vague activity to revenue-driving outcomes. Every campaign was tracked based on how many patients it brought in, how much treatment was accepted, and how much production followed.
Here’s how we made it happen:
- Call Tracking + Conversion Coaching: We worked with Dr. Hill and his team on how to convert inbound calls into appointments using proven scripts and coaching.
- Real-Time Ad Monitoring: Campaigns were optimized based on actual performance—not assumptions.
- Dedicated Client Success Manager: Dr. Hill had a dental marketing expert tracking his growth daily and adjusting tactics in real-time.
- Revenue-Focused Reporting: No more fluff. Our reporting dashboard showed exactly how many new patients scheduled appointments and how much revenue was generated.
- Google Business Profile Optimization: We made his practice a top contender in local search and on Google Maps.
- Automated Review Generation: We helped launch a system to make it easy for patients to leave 5-star reviews, boosting trust and online credibility.
The Payoff: Massive Growth (and More Freedom)
Let’s talk numbers:
- New Patients: 30/month → 65–75/month (goal was 50)
- Monthly Production: $168K → $249K
- Annual Revenue: $1.2M → $3M
- Google Reviews: 772 with a 4.96-star rating
And the best part? Dr. Hill got his life back.
Instead of spending late nights listening to call recordings or worrying whether marketing dollars were wasted, he had a team (Firegang!) watching the numbers and driving results.
He wasn’t stuck with a schedule he couldn’t control—he and his partner could adjust their hours to suit their lives, not the other way around.
Why This Matters for You
If you’re like most dentists, you’ve probably asked yourself:
- Why isn’t my marketing working?
- Why does it feel like I’m spending more but getting less?
- Why do I have to micromanage every vendor just to see results?
Dr. Hill asked those same questions. Then he found a better way.
At Firegang, we don’t just run ads or throw jargon-heavy reports at you. We build custom dental marketing systems designed to do one thing: Grow your practice in a predictable, scalable way—without burning you out.
Firegang's Practice 360 Program
Firegang’s Practice 360 Program is built on the foundation of our flagship 3-part marketing model and includes all our services, including what we did for Dr. Hill. This model enables practices all across North America to attract & schedule more new patients and fully control their patient flow. The 3 parts are:
Differentiation: How to differentiate yourself in your market, become remarkable, and show patients why they should choose you over every other dentist.
Visibility: How to maximize your online visibility, and show up consistently in front of your dream patient.
Conversion: How to develop a highly deliberate and dialed in conversion system so you can generate more profit from every patient, stop missing opportunities, and turn your front staff into a goldmine.
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All Services Included in Our Practice 360 Program
Design
Brand Development
Dental Website Design
Photo & Video Media Packages
Promotion
Google Ad Management
Facebook Ad Management
Social Media Management
Development
Conversion-Optimized Website Development
SEO (Onsite Search Engine Optimization)
Local SEO (Google Maps Optimization)
Reputation Management Software & Training
Growth
Prescribed Call Coaching Programs
Deep Level Reporting
Call Tracking & Call Auditing
1:1 Client Success Management & Support