Tired of spending time and money on dental Facebook ads only to have them not approved by Facebook? No one enjoys being rejected. Especially after you've put in effort, money and time into a Facebook ad campaign with the hope of attracting new dental patients.

Running dental Facebook ads means at some point you’ll have ads that are not approved for one reason or another.

It’s not the end of the world, but sometimes it can be confusing for those of us who are genuinely trying to do the right thing.

Many of the dentists we work with have tried running Facebook ad campaigns on their own, or with previous marketing companies, and ask us why their ads have been rejected. Facebook sends an email to users after an ad hasn't been approved, but it doesn't give dentists the in depth information they need to create a successful ad.

Just like any other company or advertising platform, Facebook has has terms each user must agree to before advertising with them.

For whatever reason, your ad was most likely rejected because it didn't comply with Facebook’s Advertising Policies. It’s a lot of information to sort through, but you should definitely review it before you create your Facebook ad campaign.

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What we've found is that the key to writing Facebook ad copy that gets approved is to make everything about you (and I mean you as the dentist). You can't write anything that speaks directly to the reader or your ad won't get approved.

DON'T WRITE

"Click here straighten your teeth and get your perfect smile."

This ad will be disapproved because it insinuates the reader has crooked teeth and not a perfect smile.

INSTEAD WRITE

"Many people suffer from dental anxiety preventing them from enjoying a great smile. Schedule a consultation to learn how we can make you comfortable during your visit."

See more examples of successful dental Facebook Ads and learn the strategies behind what makes them work in our FREE Guide!
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Avoid "Big" Promises

Facebook will flag these "big" promises as fraudulent because you can't guarantee a positive outcome to every individual person who clicks on your ad. There are too many variables, so you want to steer clear of over-promising results in your ad campaigns. Facebook makes it very clear that they don't want advertisers to defraud their users, so all ads need to be as clear and transparent as possible.

DON'T WRITE

"Click here for whiter teeth!"

This dental Facebook ad will be disapproved because it promises the reader whiter teeth, something that you can't necessarily guarantee will happen with every single potential patient.