Top 22 Dental Marketing Books to Read in 2025

Firegang Dental Implant Marketing Top 22 Dental Marketing Books to Read in 2025

Dental Implant Marketing

Top 22 Dental Marketing Books to Read in 2025

 

As a dental professional, you stand to gain a lot in business – and in life – by following the examples of the ‘success stories’ who came before you. Many of these stories can be found in this list of dental practice management books, including dental marketing books, productivity books, and more, that we’ve outlined below. These best dental practice management books have all been written by experts! Share this list of dental marketing books with your colleagues, staff, or a new practice owner that needs a little help and encouragement.

Man reading a book

If you want more out of your dental practice, stuff your Kindle or stock your personal library with the hardcovers and paperbacks of these best dental books. This list of dental books includes dental marketing books, practice management expertise, and leadership tips.

These books for dentists are written by successful dentists, dental marketers, and business experts in a variety of industries.

Every dental professional should read these if they want more patients, higher production, higher rates of case acceptance and, of course, more revenue flowing in each month.

To put it another way, if you want to write a success story all your own, here are 22 books on dental practice management to start reading right now.

Make Your Dental Practice A Success: Business & Dental Marketing Books

Practice Growth book

 

  1. How to attract & schedule more new patients without relying on bad insurances or sacrificing quality. This dental marketing book is written by our very own CEO & Founder, Adam Zilko, to help dentists grow their practice and stay competitive. Whether you’ve been practicing for 20 years, or just opened a new dental practice last week, this is one of the essential dental marketing books that will provide you with many of the best, and most effective, dental marketing methods, formulas, and insights. Get a FREE copy of this Amazon best-seller now!
  2. Ted Turner book
  3. Call Me Ted
    Practice owners need to see themselves for what they truly are: entrepreneurs. Learn from one of the most famous entrepreneurs of our time, Ted Turner, whose innovative and philanthropic life has been highly publicized. why cant I hire good people
  4. Why Can’t I Hire Good People?: Lessons on How to Hire Better
    Every manager deserves to have the best employees working for them. In this book on how to run a dental practice, Beth Smith shares her system of interviewing that can help reveal a candidate’s talents and motivations.

Connect With Your Dental Patients (Improve Case Acceptance)

How to talk to anyone book

  1. How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
    While it doesn’t appear to be one of the outright dental marketing books, this will become a valuable skill to grow your practice: from retaining your patient base, to speaking to your ideal new patient, to encouraging your staff, communication is key. The Psychology of influence of persuasion book
  2. Influence: The Psychology of Persuasion
    Dr. Robert Cialdini explains the psychology behind why people say “yes,” and shares how you can apply that information to become skilled in persuasion. Power question book
  3. Power Questions: Build Relationships, Win New Business, and Influence Others
    Learn how to use power questions to take your professional and personal influence to the next level. Verbal Judo book
  4. Verbal Judo: The Gentle Art of Persuasion
    Discover the martial art of the mouth and your mind that can help you be better prepared in every conversation. Crucial conversation book
  5. Crucial Conversations: Tools for Talking When Stakes Are High
    Learn how to be persuasive instead of abrasive and talk to anyone about almost anything.

Change Your Mentality & Develop Healthy Habits

The miracle morning book

  1. The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)
    This book helps entrepreneurs, practice owners, and whoever is willing, use their morning to transform any (and every) area of their life. The obstacle is the way book
  2. The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph
    Ryan Holiday shows readers how the greatest achievers in history used stoicism to overcome what seemed to be impossible obstacles. getting things done book
  3. Getting Things Done: The Art of Stress-Free Productivity
    David Allen shares his expertise on both organizational and personal productivity. You, and your practice, will benefit from Allen’s clear instructions and insights on how to reorganize your personal and professional life. the one thing book
  4. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
    The ONE Thing breaks down ways to build your rewarding career, strengthen your finances, reach personal goals, and nurture your important relationships. QBQ book
  5. QBQ! The Question Behind the Question: Practicing Personal Accountability at Work and in Life
    John G. Miller has written a book providing a valuable and timely method for putting personal accountability into practice. Simple Rules book
  6. Simple Rules: How to Thrive in a Complex World
    Learn how simplicity can triumph over complexity in business, nature and life. Thanks for the feedback book
  7. Thanks for the Feedback: The Science and Art of Receiving Feedback Well
    The authors share insight into why most people dread feedback and give tools to learn how to receive feedback well and use it properly.

“Level Up” Your Leadership Skills

step away from the drill book

  1. Step Away From The Drill
    This dental practice book can teach you how to communicate like a leader, motivate your team to get the results you want and set clear expectations for your practice while skyrocketing your profits. Jenny Blake book
  2. Pivot: The Only Move That Matters Is Your Next One
    The author, former career development program manager at Google, draws from her own experience to create a process that will teach anyone to answer, “what’s next?”. good to great book
  3. Good to Great: Why Some Companies Make the Leap…And Others Don’t
    Jim Collins explores how good companies can become great companies and shares his key insights in this book on how to run a dental practice. Building Happiness book
  4. Building the Happiness-Centered Business
    The author shares how you can find happiness in your business and reap all the rewards that it brings (including increased profits). move your bus book
  5. Move Your Bus
    Looking for a way to inspire and motivate your team? New York Times bestselling author, Ron Clark, shares his leadership principles that are effective in the business world. the new one minute Manager book
  6. The New One Minute Manager
    The new version of this classic parable of a young man looking for an effective manager is just as relevant today as it was when the book was first released 30 years ago. Dave Ramsey book
  7. EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches
    New York Times best selling author, Dave Ramsey, shares the secrets to how he grew a multimillion dollar company that had its start in his living room.

This list of dental books, dental marketing books, and productivity books is just the beginning of building a remarkable and rewarding practice. Whether you’re looking for books on dental practice management, books for dentists, or a guide on how to start a dental practice book, these resources will set you on the path to success.

Ready to implement what you learn and grow your dental practice? Click here to schedule your no-obligation practice growth call with our team today!

Frequently Asked Questions (FAQs) About Dental Marketing Books and Practice Growth

Some of the best dental marketing books include those that cover actionable strategies for attracting more new patients, improving conversion rates, and optimizing marketing efforts. Books by key opinion leaders (KOLs) in the dental industry, such as those by Robert Cialdini, offer insights into ethical persuasion techniques that can help dentists grow their practices.
By reading books on dental marketing, you’ll learn internal marketing and external marketing strategies, including how to optimize your practice for search engines, use social media platforms effectively, and implement email marketing to retain existing patients. Many of these books also highlight the importance of tracking patient calls and leveraging conversion rates to avoid wasted efforts in marketing.
The dental marketing process involves a mix of digital marketing, patient marketing, and leveraging search engine optimization (SEO) to attract more new patient calls. A well-structured marketing strategy helps both solo practitioners and group practices increase their brand awareness while decreasing costly lost dollars from ineffective marketing campaigns.
Dentists should avoid wasted efforts by using a call tracker ROI program to measure the effectiveness of their marketing efforts. Programs like Tracker ROI help practices answer the question of what marketing strategies are bringing in new patients and which ones ultimately lead to poor results.
The four practice identifiers include: Current practice growth status Marketing director and strategy Attracting more patients through ethical persuasion Enhancing patient relationships with the right messaging Understanding these practice identifiers allows dentists to make data-driven decisions when investing in their own marketing needs.
Several large dental companies have influenced dental practices by providing actionable strategies for practice growth. These companies set trends in patient relationship management, decreasing costly marketing tactics, and utilizing marketing money effectively.
Golden Goose Scheduling is a new book and strategy that was launched to help dentists manage patient calls and streamline scheduling processes. This method ensures that dental practices are optimizing their patient flow, reducing confronting attrition, and improving the efficiency of appointment bookings.
Being Cialdini Method Certified Trainers, many marketing directors implement ethical persuasion techniques to grab the patient’s attention and convert more inquiries into scheduled appointments. The Cialdini method is a proven psychological approach that helps in attracting and retaining patients through credibility and trust-building.
Internal marketing focuses on nurturing relationships with existing patients through email marketing, patient calls, and offering loyalty programs. External marketing includes reaching more new patients through digital marketing, search engines, and social media platforms. Both play a major part in ensuring marketing efforts are successful and ultimately end with increased patient acquisition.
A solo practitioner often has fewer resources than a group practice, meaning that marketing money must be spent wisely. Utilizing tracker ROI programs, focusing on high-conversion patient calls, and leveraging search engine optimization are critical for sustainable growth.
A book on dental marketing provides insights into marketing efforts tailored specifically for general dentists. These books cover strategies to improve conversion rates, engage with dental insurance companies, and maximize revenue while remaining in network or out of network.
Social media platforms are an essential part of digital marketing for dental practices. They help in patient marketing, brand awareness, and fostering trust with potential new patients. Dentists can also share practice growth success stories, showcase patient testimonials, and highlight expertise to stand out from other marketing efforts.
General dentists can confront attrition by enhancing patient relationships, using internal marketing, and ensuring their marketing efforts bring in consistent new patients. Books that discuss patient marketing and business strategies help in maintaining a thriving practice.
A marketing director oversees marketing efforts, ensuring that a practice’s search engine optimization, social media platforms, email marketing, and external marketing campaigns are well-integrated. Many large dental companies hire marketing directors to implement actionable strategies that drive more patient calls and retain patients.
To avoid poor results, dental practices should track marketing performance using a tracker ROI program. Additionally, implementing ethical persuasion techniques, improving conversion rates, and applying strategies from dental marketing books can help prevent lost dollars due to ineffective campaigns.
Using a mix of internal marketing, social media platforms, search engine optimization, and email marketing can help attract more patients. Reading books by Amazon best-selling authors on dental marketing provides insight into proven techniques used by successful dentists and major dental companies.
Most new patients find dental practices through search engines, social media platforms, and word-of-mouth referrals. Optimizing a website with search engine optimization (SEO) ensures higher rankings and increased patient inquiries.
A Kolbe Certified Trainer helps dentists assess their strengths in business decision-making, leadership, and marketing efforts. Many dental marketing books reference the Kolbe method to help practitioners make data-driven decisions for their current practice and own marketing needs.
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