Case Study | Single Location
Anderson Family Dentist - 06.29.23
Product Launched 11/14/22
Revenue or Production Growth, Google Reviews, New Patient Growth, SEO Rankings
Background
I chose to showcase the oft repeated Dr. Anderson's success story because it is the most dramatic one among recent clients. They have had multiple relocations, mergers, and a rebranding.Firegang Win
Local traffic and Google Map rankings Before Dr. Anderson came aboard with us, he was practicing with Dr. Hoffner. He then separated from Dr. Hoffner and started practicing with his friend, Dr. Touhalisky at "2133 Tiffin Ave ste a, Findlay". We merged poor Touhalisky's Google listing into Dr. Anderson's listing giving Anderson Family Dentist a sudden boost of some bonus reviews - those of Touhalisky. The consolidation also pushed up his local traffic and rankings. Meanwhile, his smart past partner Dr. Hoffner kept using Anderson's name in his Google listing, thereby profiting from Anderson's established name/brand. I then had Google remove Anderson from Hoffner's Google listing. After doing all this we felt relieved that the traffic was doing well and rankings were going up each week but that calm was short lived because Dr. Anderson decided to move once again and this time near his old partner, Dr. Hoffner. We feared that all the progress he has made might suffer due to this move, but luckily everything went smoothly. Local traffic as well as Google Map rankings continued to improve despite the big move.
