Platforms like Facebook and Google have made online ads and adwords for dentists a part of our daily lives. You can harness this power to advertise your dental practice like never before.
Google Ads and Facebook Ads work differently, but what they have in common is that they can both target new dental patients and bring them in the doors of your practice.
Trying to attract new, quality dental patients to your practice is the #1 problem dentist face. You’re busy running a full-time business and don’t have the time to develop a Facebook ads campaign that continues to bring new patients in the door every month.
Still, you know online marketing is something you need to do, otherwise you risk losing new patients to your competitors. So what’s the answer?
Starting to think about how your dental practice can close out the year strong?
As surreal as it can seem with summer barely over, we’re preparing to enter the final quarter of 2016. Now is the time to make sure your practice ends the year well and has a plan in place to make 2017 your best year yet!
Online ads are one of the best ways to direct new patients to your website and get them to book an appointment. However, without a strong foundation and detailed plan, online ads can be ineffective and expensive. How can you make sure you’re getting the results you want from your online ads?
Does your dental practice have a presence online? More importantly, is your online presence working to attract new dental patients? Every day potential patients are judging your practice based on what they find online. Google now processes an average of 40,000 search queries every second, so how can you use the power of Google to bring quality new patients into your practice?
We all agree that every dental practice is unique. On top of that, every dental market is unique. Is your dental practice using the best marketing techniques to attract the younger demographic? Millennials are growing up and having families. They can turn into lifetime patients, so why not start bringing them in as new patients now?
Many dentists work with marketing companies and experience little success. This is a source of frustration and can waste time and money. Successful dental marketing comes down to tracking results. Don’t just hope your practice’s marketing plan is working, but see real, tangible results in the form of high-quality new patients walking in the door every month.
Every dental practice wants more traffic directed to their website. More traffic means more new patients. However, with the abundance of dental practices in most cities, it is extremely difficult to stand out and get your website to rank highly in Google searches.
Dental practices differ in many ways across the country – from location to services offered, to the atmosphere they promote within their offices – each practice is unique. The one thing they all have in common is that every practice needs to develop dentistry marketing techniques that shrink the new patient gap: that difference between the number of new patients your practice sees and the number of new patients you want to see.
With so many options out there, how do you choose which direction to focus your dentistry marketing into in order to get the best new patients in the door?
Making sure your dental practice stands out among your competitors to attract as many new patients as possible is a goal every dental professional shares. However, in areas where there are a high number of competing practices all attempting to attract new patients, making your practice the go-to for new patients using marketing for dentists can be difficult.
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