The Dentist’s Guide To Jumpstart Your Facebook Page

Is social media marketing really all that important for your dental office?


No matter how big or how small, you are missing out on crucial opportunities for growth if your dental practice isn’t utilizing the power of strategic social media marketing, specifically by using Facebook.

Social media can be a powerful way to grow your practice and improve your bottom line - or it can take up valuable time and resources without providing any perceived return on investment.

I think we can all agree we want to avoid the latter. So where do you start?

Facebook is the most popular social media platform worldwide and has over 1.94 billion active monthly users! That's where we recommend dentists start building their social media presence.

The Firegang Quickstart Guide has been responsible for helping tons of dentists get started with Facebook.

Without it, you’ll waste your time on social media, creating posts that don’t create engagement instead of spending valuable time working with patients.

With it, you’ll eliminate all the guesswork and never again waste time or money posting content on your Facebook page that doesn’t get you results.

Click Here To Download The FREE
Dental Quickstart Guide To Facebook

Top 5 Reasons Dentists Need To Use Social Media

 To Build Trust And Relationships

One of the most powerful ways to convert new patients into lifelong patients is by cultivating relationships built on trust.

Join the conversation where it is already happening - on Facebook. Listen to what your patients have to say, then add value where you can. Answer questions honestly. Offer fun promotions or freebies. Be a part of the community.

Over time, your genuine interest will establish trust - and you can guarantee that means your patients will continue to choose you over any other dentist in their area.

It's The New Version Of Word-Of-Mouth Marketing

Word-Of-Mouth marketing is one of the most effective types of marketing, especially for the dental industry.

Referrals are critical to the success of your dental practice. After all, we trust our friends and family. Whether it’s about eating out or getting a root canal, we prefer to go where others have been before. It’s why TripAdvisor and Yelp are so popular, and it’s why you absolutely must have a presence on your Facebook page.

Social media marketing is, at its core, word-of-mouth marketing on a much larger scale.

Even if you only have a few hundred followers on social media, your potential reach extends to the friends of your friends, and their friends and so on. Share quality content that gets engagement with your fans, and you’ll soon reap the benefits of word-of-mouth marketing via social media.

You Need To Manage Your Online Reputation

There might come a time when your dental office receives a negative review. Though it can be extremely frustrating, especially when such negative reviews seem outside of your control, it is critical to manage your online reputation by responding to the criticism you receive.

Take ownership of your online reviews. If someone leaves negative feedback, use the power of Facebook to publicly respond and show that you care about your patient’s experiences. You might be surprised how taking the time to reach out to the person who left the negative review can turn them into one of your most valuable patients.

To Establish Your Authority As An Expert

If you want your patients to trust you, then you need to take the time to build and showcase your expertise as a dentist. One of the best ways to do this is outside of the office and on Facebook.

What is trending in the dental industry? What new reports or conversations can you provide an opinion on? What relative and informative articles can you link to?

Use your Facebook network as a platform to share your expertise, stand out from the crowd, and show that you are an expert in the dental industry. Your patients will thank you for it.

Use It To Make Professional Connections

Never underestimate the power of making connections with other notable experts in the dental industry—you never know what opportunities and ideas could result from coming together with other like-minded experts.

Use social media to join communities, make new connections and see what the dental industry is talking about. Whether it’s getting invited to speak on a panel or simply learning about a new technological innovation, you never know what exciting new opportunities could result from a bit of time networking on social media. 

Click Here To Download The FREE
Dental Quickstart Guide To Facebook

Bonus Tip: Don’t Be Afraid To Experiment!

What works for one dental practice on one social media network may or may not work for you. 

Don’t worry if something doesn’t resonate with your audience. But keep experimenting until you find what does work for you and your followers. This is where knowing your specific benchmarks for success will help you in analyzing your social media efforts.

A few  questions to ask include:

  • Are people engaging with the content on my Facebook page?
  • Are they clicking through to my website to learn more about me and my practice?
  • Are more people talking about my dental practice on their own Facebook pages?

 An effective Facebook marketing can absolutely transform your dental practice.

Your patients now expect you to be active on Facebook, and if you’re not, then you are missing out on powerful opportunities to grow your practice.

Social media for dentists can seem overwhelming, but with a bit of time and consistency, you’ll be reaping the benefits in no time.

Take the guesswork out of the process by downloading the FREE guide below!

Click Here To Download The FREE
Dental Quickstart Guide To Facebook

This post was originally published in July of 2015 and has been updated as of August 2017 to include the most recent information and up-to-date content.

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