What would it take to grow your practice from $1.2 million to $3 million in revenue—while actually gaining more time back in your day?

For Dr. Ben Hill of Family Dental of Spokane Valley, the answer was not working longer hours. It wasn’t spending more on marketing that didn’t deliver. And it definitely wasn’t adding more stress to his life.

Instead, it was about getting the right patients through the door—consistently—and building a marketing foundation that didn’t just check the SEO box or run aimless ads.

It was about working smarter. And it started when he partnered with Firegang.

“I've worked with several marketing companies over the years, and Firegang has been able to get results where I've never seen anyone else get results. Honestly, from a user standpoint, it's been so easy, and we've gotten results.”- Dr. Ben Hill

Interested in reading the entire case study? Download a FREE copy of the case study here.

The Challenge: New Market, Stalled Growth, and a Lot on the Line

When Dr. Hill moved to Spokane Valley, WA, after managing over 20 dental offices in Texas, he wasn’t walking into a full schedule. He joined Family Dental of Spokane Valley as a new partner—but without an established patient base. That meant building his own schedule from scratch, all in a highly competitive market filled with private practices, DSOs, and big-budget corporate chains.

To make matters worse, he inherited a marketing company that charged $4,800 a month—yet only $1,000 of that went to actual ads. The rest? Mostly SEO, with no performance clarity. At most, they were getting 10 new patients a month, and most of them were still coming from referrals—not marketing.

The return on investment? Lower than a limbo stick at a snake convention.

Dr. Hill had seen enough. He needed more than a marketing vendor. He needed a partner—one with a clear, data-driven strategy focused on real growth.

Enter Firegang: The Start of a Strategic Transformation

Dr. Hill turned to Firegang because we offered something different: a clear roadmap. A marketing strategy that prioritized two things above all else—new patients and revenue.

He didn’t want to just “build awareness.” He needed to fill chairs with ideal, high-value patients—and fast.

Firegang got to work.

 

Step 1: Differentiate or Disappear

With 41+ dental offices in a 5-mile radius, Dr. Hill wasn’t just competing—he was fighting to be seen at all. Simply throwing more money at ads wasn’t going to cut it. His current marketing efforts lacked a clear brand message. Potential patients had no compelling reason to choose him over anyone else.

That’s where Firegang’s differentiation strategy came into play.

We sat down with Dr. Hill and his team and got to the heart of what made his practice special. Then, we crafted a brand identity that was clear, compelling, and conversion-focused.

Here’s what set them apart:

• Early and late appointments to accommodate busy families
• Same-day and emergency care when it mattered most
• A bilingual team for better communication
• Online booking and mobile-friendly options
• A PPO and fee-for-service model with in-house implants
• Flexible financing plans for bigger procedures like implants
• An $89 new patient special to make trying the practice low-pressure and risk-free

Armed with this, we rebuilt his dental website from the ground up.

You can check out the full case study here. 

Step 2: Build a Website That Converts

We took those differentiators and put them front and center on a sleek, mobile-friendly website. No more confusing menus or generic messaging. Just a bold, confident presence that clearly told new patients: “Here’s why we’re different—and better—for you.”

We included:

• Authentic team photos (no stock images here)
• Click-to-call buttons for easy mobile booking
• Simplified navigation and clear offers
• A custom “differentiator bar” placed above the fold, so new visitors knew within seconds why this practice was the right choice

Then, we got the word out—with targeted Google and Facebook ads that focused on what patients actually care about: convenience, same-day care, affordable financing, and trusted providers.

Unlike Dr. Hill’s previous dental marketing company, we didn’t just launch ads and walk away. We stayed in the trenches with his team, continually testing and optimizing messaging to zero in on what worked best for their ideal patient base.

The Results:

• Website sessions jumped from ~500/month to 1,200/month
• Google Ads calls increased from 20+/month to 50+/month
• Facebook Ads drove 83,000+ impressions/month and 33% of website traffic
• The practice finally had an online presence that converted

Step 3: Stop Measuring Noise—Start Measuring What Matters

Before Firegang, Dr. Hill was buried in dashboards filled with vanity metrics—clicks, sessions, rankings—but none of them answered the only question that mattered:

“How many new patients are actually in the chair?”

That’s where our Practice 360 Program came in.

We shifted the entire marketing focus from vague activity to revenue-driving outcomes. Every campaign was tracked based on how many patients it brought in, how much treatment was accepted, and how much production followed.

Here’s how we made it happen:

• Call Tracking + Conversion Coaching: We worked with Dr. Hill and his team on how to convert inbound calls into appointments using proven scripts and coaching.
• Real-Time Ad Monitoring: Campaigns were optimized based on actual performance—not assumptions.
• Dedicated Client Success Manager: Dr. Hill had a dental marketing expert tracking his growth daily and adjusting tactics in real-time.
• Revenue-Focused Reporting: No more fluff. Our reporting dashboard showed exactly how many new patients scheduled appointments and how much revenue was generated.
• Google Business Profile Optimization: We made his practice a top contender in local search and on Google Maps.
• Automated Review Generation: We helped launch a system to make it easy for patients to leave 5-star reviews, boosting trust and online credibility.

“So we've been at sixty five new patients a month and now we're kinda hitting that ceiling where in order to add more patients, we have to add more doctors and more space.”- Dr. Ben Hill

Eager to learn more? You can download a FREE copy of Dr. Hill’s case study here. 

The Payoff: Massive Growth (and More Freedom)

Let’s talk numbers:

• New Patients: 30/month → 65–75/month (goal was 50)
• Monthly Production: $168K → $249K
• Annual Revenue: $1.2M → $3M
• Google Reviews: Now at 772 with a 4.96-star rating

And the best part?

Dr. Hill got his life back.

Instead of spending late nights listening to call recordings or worrying whether marketing dollars were wasted, he had a team (Firegang!) watching the numbers and driving results.

He wasn’t stuck with a schedule he couldn’t control—he and his partner could adjust their hours to suit their lives, not the other way around.

As Dr. Hill said, “I’m going skiing on a Monday. So that’s a pretty good deal.”

Why This Matters for You

If you’re like most dentists, you’ve probably asked yourself:

• Why isn’t my marketing working?
• Why does it feel like I’m spending more but getting less?
• Why do I have to micromanage every vendor just to see results?

Dr. Hill asked those same questions. Then he found a better way.

At Firegang, we don’t just run ads or throw jargon-heavy reports at you. We build custom dental marketing systems designed to do one thing: Grow your practice in a predictable, scalable way—without burning you out.

You can learn more about Dr. Hill and his experience with Firegang in the video below.

Want Results Like Dr. Hill?

We’ve helped countless dentists like Dr. Hill get out of the marketing hamster wheel and start seeing real, measurable growth.

If you’re ready to attract more high-quality patients, increase production, and finally gain some peace of mind, let’s talk.

Schedule your complimentary Practice Growth Call today.