Let’s be real for a moment—running a successful dental practice today is about so much more than just being great at dentistry. You can provide top-notch care, have the most advanced equipment, and build a beautiful office, but if no one can find you online, does it really matter?

Dr. Bill Anderson of Anderson Family Dentist in Findlay, Ohio, was living that exact scenario. He had the skills. He had the passion. What he didn’t have? A digital presence.

Fast forward to today, and he’s not just visible—he’s dominating. Thanks to a powerful partnership with Firegang Dental Marketing, Dr. Anderson skyrocketed from obscurity to the top of local search rankings, tripled his new patient goal, and saw a jaw-dropping $57,000 increase in monthly production.

The Results: More Patients, More Revenue, More Growth

What Firegang’s dental marketing system did for Dr. Anderson:

• Increased monthly new patients from 40 to 145+
• Boosted monthly revenue by $57,000
• Grew online reviews to 250+ with a perfect 5-star rating
• He was able to build an entirely new 4,500 sq. ft. office with 8 operatories and an in-house lab
• Quadrupled his hygiene team from 1 to 4 full-time hygienists

This is how it happened—and how it could happen for your dental practice, too.

Hear directly from Dr. Anderson himself about his partnership with Firegang Dental Marketing.

Starting Over: From Partnership Fallout to Private Practice

Dr. Anderson’s journey began with a bold leap. After parting ways with a former partner, he acquired a declining dental practice to strengthen his patient base while planning for a brand-new office. But he quickly ran into a problem most dentists can relate to: his online presence was practically nonexistent.

Despite investing more than $15,000 in a dental website, it wasn’t doing anything to attract new patients. His practice wasn’t showing up in search results. Patients were finding information about his old office—not his new one. And worse, he had very few Google reviews.

The reality? He had no digital foundation to build on.

Challenge #1: If You’re Not on Page One, You’re Invisible

Think about your own habits. When you Google a business, do you ever click to page two of the search results? Probably not. You’re not alone—less than 1% of people do.

Dr. Anderson knew that if he wasn’t showing up when people searched for a dentist in Findlay, Ohio, he was losing patients every single day. But with outdated business listings, scattered online profiles, and no real SEO strategy in place, he was stuck in the digital shadows.

Solution #1: Dental SEO, Online Listings, and Local Search Domination

Firegang started by cleaning up Dr. Anderson’s digital footprint. That meant consolidating and updating all online business listings with accurate info: location, hours, services—you name it. Then, they loaded up his dental website and directories with AUTHENTIC images of Dr. Anderson, his team, and his office to build trust with potential patients.

But that was just the beginning.

Firegang also optimized his website using proven dental SEO best practices, built backlinks, and created brand-specific content. Within one month, calls from Google jumped. By month six? He went from just 30 calls per month to over 200.

Suddenly, Anderson Family Dentist was showing up at the top of search results. Mission #1: accomplished.

Challenge #2: No Reviews, No Trust

We all know that 5-star reviews are gold in today’s world. And according to recent stats, 93% of people read online reviews before making a purchase—or in this case, choosing a dentist.

Unfortunately, when Dr. Anderson transitioned to his new office, all of his reviews from his previous practice were lost. He had to start from scratch. And without that social proof, it was tough to earn trust with potential patients, even if he was delivering an exceptional experience.

Solution #2: Reputation Management That Actually Works

Firegang brought in the heavy hitters. First, they helped implement review management software and personalized post-appointment emails that encouraged patients to leave reviews. Then, they trained Dr. Anderson’s front office staff, hygienists, and even the doctors themselves on how to confidently (and comfortably) ask for reviews using pre-written scripts.

The result? Dr. Anderson’s practice went from about a dozen reviews to receiving as many as 78 new reviews per month.

And they didn’t stop there. Firegang actively monitored the reviews and encouraged the team to respond to every single one—positive or negative. That kind of engagement showed patients that Anderson Family Dentist genuinely cared.

Today, the practice boasts over 250 reviews and a rock-solid 5-star rating.

Want to read the full case study to learn more about Dr. Anderson’s results with Firegang? You can download the full case study here.

Challenge #3: Competing in a Crowded Market

Here’s another harsh reality: in Dr. Anderson’s 3-mile radius, there were more than 40 other dentists. DSOs, corporate dental offices, private practices—you name it. Many of them were pumping money into marketing and Dr. Anderson was struggling to stand out.

Even though Dr. Anderson had incredible credentials (he’s an AAID Diplomat—an elite designation in implantology), patients didn’t know what made his practice different. His website didn’t communicate it. His ads didn’t showcase it. And prospective patients couldn’t tell why they should choose Anderson Family Dentist over any other provider in town.

Solution #3: Differentiation Is the Key to Dental Marketing Success

One of the first things Firegang asked Dr. Anderson and his team was, “What makes you different?”

That simple question sparked a powerful realization. The team sat down, mapped out what set them apart, and worked with Firegang to build messaging that clearly explained why they were the best choice for patients in Findlay.

Here’s what made the difference:

• Expanded Office Hours: 7 a.m. start times and Friday appointments made scheduling easier for working families.
• Membership Plans: Affordable options for patients without insurance.
• Sedation Options: Rare in his area and a big win for anxious patients.
• Same-Day Emergency Care: Immediate help for patients in pain.
• Children’s Dentistry: A one-stop-shop for the entire family.

Once these differentiators were baked into the website, dental ppc ads, and all marketing materials, something amazing happened—patients finally got it. They understood the value, and they booked appointments.

The Results: More Patients, More Revenue, More Growth

Let’s recap what Firegang’s dental marketing system did for Dr. Anderson:

• Increased monthly new patients from 40 to 145+
• Boosted monthly revenue by $57,000
• Grew online reviews to 250+ with a perfect 5-star rating
• He was able to build an entirely new 4,500 sq. ft. office with 8 operatories and an in-house lab
• Quadrupled his hygiene team from 1 to 4 full-time hygienists

Today, Dr. Anderson is no longer playing catch-up—he’s leading the pack.

Why This Story Matters to Your Dental Practice

You might be thinking, “That sounds great for Dr. Anderson, but could it work for me?”

The truth? Yes. If you’re struggling to attract new patients, stand out online, or differentiate your practice in a competitive market, you’re not alone—and you don’t have to solve it alone either.

At Firegang Dental Marketing, we specialize in turning underperforming practices into thriving powerhouses with a system that’s been proven to work again and again. From dental SEO and Google Ads to custom website design and review management, we’re here to take the weight off your shoulders and drive real results.

“With Firegang Dental Marketing, I’ve found a partnership built on trust. They’ve not only developed a system but made it their own, mastering the art of orchestrating the behind-the-scenes magic that’s made me known in my community. Trust the system; they’ve mastered it.”

- Dr. Bill Anderson,

Anderson Family Dentist, Findlay, Ohio

Ready to Go From Invisible to Invincible?

If you’re tired of wondering why your phone isn’t ringing or frustrated with marketing that doesn’t move the needle, now’s the time to make a change.

Let our team take a look at your practice and show you what’s possible. Schedule a free Practice Growth Assessment call today and let’s find out how we can help you grow.

Click here to book your FREE practice growth call!

Want to dive deeper into Dr. Anderson’s transformation story?

If you’re interested in learning more about how Firegang Dental Marketing helped Anderson Family Dentist triple their new patient numbers, boost monthly revenue by $57,000, and build a thriving brand from the ground up—we’ve got you covered.

Download your FREE copy of the full case study here.

Inside, you’ll discover:

• The exact strategies Firegang used to get Dr. Anderson to the top of Google search results
• How he grew from 10 reviews to over 250 5-star reviews
• The unique differentiators that helped him stand out in a saturated market

Whether you're looking for inspiration or a proven path to growth, this case study delivers.