The Results
“With Firegang, I’ve found a partnership built on trust. They’ve not only developed a system but made it their own, mastering the art of orchestrating the behind-the-scenes magic that’s made me known in my community. Trust the system; they’ve mastered it.”
- Dr. Bill Anderson,
Anderson Family Dentist, Findlay, Ohio
Challenge #1: Visibility
Dr. Anderson faced a challenge that’s all too common in today’s digital age: the shadow of obscurity. When people searched for a dentist in Findlay, Ohio, he was buried in the depths of Google’s search results. To make matters worse, they often stumbled upon information about his old practice instead of finding him directly. These SEO setbacks prevented him from establishing a unique online presence for his new dental practice.
Is Your Practice Playing Hide and Seek with Search Engines?
In today’s digital age, a staggering 97% of consumers actively seek out local businesses and services online, driven by a strong desire to make a purchase. With potential patients actively seeking dental services, having a mere website won’t cut it – your dental practice requires a robust online presence, rich with diverse elements, to thrive in this digital landscape.
As an oral healthcare provider, Dr. Anderson dedicated himself to delivering top-notch care to his patients. However, he didn’t have the luxury of worrying about online search engines and boosting his online presence. Like many dental professionals, he lacked the expertise to navigate this complex field and achieve tangible results.
Dr. Anderson knew that making a mark in the digital world was crucial to establishing his brand and ensuring success. Unless he appeared where patients were searching, he was missing out on golden opportunities.
Solution #1 - Onsite & Local SEO
In the fast-paced digital era ruled by giants like Google, the accuracy of your business information is paramount. It’s the vital ingredient that helps search engines identify, categorize, and elevate your business in response to user searches.
For Dr. Anderson, a complex history led to a maze of online listings with inaccurate information. The fallout? His practice’s visibility took a hit, making it an uphill battle to secure a top spot on search engines.
The sheer abundance and inconsistency of these listings hindered the recognition of his new office as a legitimate and trustworthy establishment. It was time for a change.
To address Dr. Anderson’s issues, our team consolidated multiple online listings and updated them with precise location information, office hours, and services.
We further enhanced his online presence, by adding “AUTHENTIC” images of Dr. Anderson, his staff, and his new office throughout his business profile, website, and online directories to build trust with potential patients and showcase his authenticity.
Making an Impact that Lasts! The mighty influence of accurate information and AUTHENTIC images.
While it’s important to note that implementing these changes won’t guarantee a “top” spot on search engine rankings, we coupled these modifications with some powerful strategies that sparked remarkable growth in Anderson Family Dentist’s performance.
These strategies included:
▶ Optimizing Dr. Anderson’s website with SEO best practices
▶ Creating relevant brand specific content
▶ Building backlinks and internal linking structures
Turning ‘Nowhere to Be Found’ into ‘Top of the Search Results’!
In just one month, Dr. Anderson experienced a surge in calls, and within 6 months, his website traffic and call volume skyrocketed. His office went from receiving just 30 calls per month from Google searches to over 200.
Now, when potential patients search for a dentist in Findlay, Ohio, Anderson Family Dentist consistently appears at the top of local search results.
Challenge #2: Reputation
A Lack of Reviews Was Hindering the Ability to Build Trust and Attract New Patients
In the world of dentistry, reputation reigns supreme. Even with exceptional skills, a dentist’s success hinges on public perception. If people view you unfavorably, attracting new patients becomes an uphill battle.
Did you Know 93% of Consumers Read Online Reviews Before Making a Purchase?
According to an article by Exploding Topics, 81 Online Review Statistics, recent studies reveal that a staggering 93% of consumers read online reviews before buying, with over half willing to pay extra for positively reviewed businesses.
Dr. Anderson faced a daunting challenge when his transition to a new practice wiped out his hard-earned reviews. This sudden change left him without the social proof needed to attract new patients.
To overcome this hurdle and position himself as the go-to choice for new patients, Dr. Anderson had to establish credibility and trust in his new practice.
Solution #2 - Acquiring over 500 5-Star Reviews
Acknowledging the importance of reviews and customer experience, the Firegang team devised effective strategies to help Dr. Anderson and his team encourage reviews while respecting the patient’s experience. Our customer-centric approach included:
▶ Review Management Software: We integrated review management software and designed personalized post-appointment emails which encouraged patients to share their positive experience through reviews.
▶ Helpful Scripts for Staff: We provided valuable scripts to Dr. Anderson’s staff to help them tactfully request reviews from satisfied patients which included scripts for front office staff as well as hygienists and doctors.
From Patients to Promoters: Reviews Supercharge Your Online Presence
By implementing these strategies, patients at Anderson Family Dentist were empowered to share their positive experiences, leading to a remarkable surge in online reviews. Initially, Dr. Anderson had only 10 to 15 reviews in total. However, after adopting these strategies, he was receiving as much as 78 new reviews per month! The impact on his online presence was truly extraordinary.
Reviews are your secret weapon!
Why are reviews so important?
Take a look at the stats below:
▶ 76% of patients trust online reviews more than a personal reccommendation.
▶ 56% of Google Searchers will choose to click on a business just because it has a good star rating or positive reviews
▶ 100 reviews can raise your conversions by as much as 37%, 200 reviews can raise conversions by as much as 44%
Embrace Negative Reviews!
This is your chance to show your patients that you care about their experience and are involved with your community.
Once the reviews started coming in, we actively monitored Dr. Anderson’s platforms and urged his team to respond swiftly to all reviews. This strategy secured a stellar online reputation and fostered trust among potential patients who researched Dr. Anderson’s practice. Anderson Family Dentist’s prompt responses showcased their dedication to patient feedback and resolving concerns. The outcome? An impressive 5 star rating with over 500 Google reviews and testimonials, solidifying Dr. Anderson’s credibility and attracting more new patients than ever before.
Now that Anderson Family Dentist was no longer invisible in search results and was able to showcase their credibility and trust through solid online reviews, it was time to target his ideal new patients.
Challenge #3: Competition
Dr. Anderson’s Practice Was Not Standing Out Against His Competitors
Dr. Anderson found himself in a sea of competitors, with over 40 other dentists in a 3 mile radius of his practice. This included a combination of private practices, DSOs, and corporate offices - many of which were investing heavily in marketing to acquire new patients. With so many other options for patients in the area, Dr. Anderson was struggling to stand out against the competition.
Before working with Firegang, Dr. Anderson had invested over $15,000 in a website, but it had completely failed to attract new patients. Dr. Anderson knew what made him unique in his area, but his marketing and his website were not focused on those items. Patients didn’t know why they should choose him, and as a result, new patient flow stagnated.
In the cutthroat world of dentistry, with a practice on every street corner, setting yourself apart is essential. Dr. Anderson came to the realization that in order to thrive and establish his brand, he needed to showcase the unique value his practice offered.
Without strategic marketing solutions, your office might as well be hiding in the witness protection program – nobody knows it exists!
Solution #3 - Differentiate the Practice
From Bland to Grand: Using Differentiation and Targeted Strategies to Attract Anderson Family Dentist’s Dream Patients
In order to truly stand out as the preferred choice for patients, your marketing efforts must offer something unique and tangible. It has become a common trend for dental practices, including those in Dr. Anderson’s local area and across the United States, to promote themselves as the “best dentist in town.” However, this overused claim has resulted in a lack of differentiation among dentists. Consequently, patients are often left unaware of what sets one dentist apart from another, causing them to base their decision solely on price.
To set Dr. Anderson apart from his competitors, we needed to clearly define what “best dentist in town” actually meant. Specifically, we needed to ensure that Anderson Family Dentist’s ideal patient understood what made their practice unique and why they should choose them over other dental practices.
As part of our initiative to identify what sets Anderson Family Dentist apart from other dental practices in their area, we conducted a thorough discussion with Dr. Anderson and his team.
This conversation revealed several key factors that distinguished their practice from competitors:
▶ Expanded Office Hours: Recently, Dr. Anderson expanded his working hours to include a 7 a.m. start time and Friday appointments, making him one of the few dentists in the area offering earlier appointment times and Friday appointments.
▶ Membership Plans: In order to make dental care more affordable and accessible for those without dental insurance, Dr. Anderson offered an in-house membership plan.
▶ Sedation Options: As one of the few dentists in his area offering sedation, Dr. Anderson was able to expand his services and differentiate himself from his local competition.
▶ Same-Day Emergency Appointments: Providing same-day emergency appointments made it convenient for patients who urgently needed dental care.
▶ Children’s Dentistry: As one of the few general dentists in his area offering children’s dentistry, Dr. Anderson expanded the reach of his practice to include patients in need of family dentistry. This made it convenient for families to have all of their oral health care needs taken care of under one roof.
Using this information, our Firegang team created several compelling marketing campaigns to highlight each of these unique differentiators. As a result, we were able to demonstrate to patients how Anderson Family Dentist differed from their competitors and why they should choose their practice over others.
Firegang’s targeted marketing strategies were a game-changer for Dr. Anderson’s practice.
Our comprehensive approach effectively reached his ideal patients, established a strong online presence, and attracted patients from nearby corporations. In just six months, his practice experienced rapid growth, with revenues nearly doubling. This success not only expanded his audience but also solidified his position as an industry leader and laid the foundation for long-term success.
Let’s find out how we can help you grow!
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Firegang's Practice 360 Program
Firegang’s Practice 360 Program is built on the foundation of our flagship 3-part marketing model and includes all our services, including Dental Website Design. This model enables practices all across North America to attract & schedule more new patients and fully control their patient flow. The 3 parts are:
Differentiation: How to differentiate yourself in your market, become remarkable, and show patients why they should choose you over every other dentist.
Visibility: How to maximize your online visibility, and show up consistently in front of your dream patient.
Conversion: How to develop a highly deliberate and dialed in conversion system so you can generate more profit from every patient, stop missing opportunities, and turn your front staff into a goldmine.
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All Services Included in Our Practice 360 Program
Design
Brand Development
Dental Website Design
Photo & Video Media Packages
Promotion
Google Ad Management
Facebook Ad Management
Social Media Management
Development
Conversion-Optimized Website Development
SEO (Onsite Search Engine Optimization)
Local SEO (Google Maps Optimization)
Reputation Management Software & Training
Growth
Prescribed Call Coaching Programs
Deep Level Reporting
Call Tracking & Call Auditing
1:1 Client Success Management & Support