Is it possible for a small but passionate dental practice that is only bringing in $500,000 in revenue to successfully compete with a multi-million dollar practice?

We say: yes. However, if you are following the 5-7% of revenue “rule” that we outlined in last week’s post, then your marketing budget will be inherently smaller than that of larger or corporate dental practices

So what is a dentist to do? The answer is prioritization.

Go through all of your marketing options with a strategic approach, and then choose the right strategy that will work for your practice at this time.

Don’t be one of the many dental practices to get this wrong by not looking at the big-picture of marketing implementation. Let’s explain…

First, there are marketing tactics. These are the little things, such as purchasing ad space on Yelp or engaging with patients on Facebook.

But a marketing tactic is not a strategy.

As a dentist and business owner, it is crucial to think about the overall marketing strategy that will allow you to meet your ultimate lifestyle goals. For example, maybe you want to work with less insurance companies and instead offer premium, spa-like service to an upscale clientele. Your strategy would be to up-level your marketing strategy to successfully attract premium service clients. One of your tactics to achieve this might be redesigning your website to convey a boutique, high-level brand.

Go through all of your marketing options with a strategic approach that is focused on helping your practice to reach its ultimate goals. Though in the beginning your budget might be smaller than the competition, that does not mean you cannot scale and grow with the resources you have right now.

And then, before you know it, your practice will be able to implement more marketing strategies as a direct result of growth and production.

Marketing is not an overnight success story, but once you begin to prioritize your strategy, you just might be amazed at the growth and ROI you see.

This is just one aspect of creating a marketing budget and strategy that works. Ready to learn the rest?

Download our FREE Insider’s Guide: How To Determine The Perfect Marketing Budget