We found some great articles full of dental growth tips and wanted to pass them along. We know you’re busy, so this is the “best of the best” we’ve found lately. Thanks to Dentistry IQ and Dental Economics for sharing information included in this post!
Take a look at your local neighborhood. How many miles away is your practice from the nearest corporate dental office? Chances are, it’s not that far. The corporate dental industry is growing quickly, showing no signs of slowing down anytime soon. The key to being able to compete with corporates is online dental marketing.
Dental marketing budget. Not a phrase that is inherently exciting for most people! We’ve all heard the cliche, “You have to spend money to make money”. While it has become a common phrase, it doesn’t make it any less true when it comes to dental marketing.
But where should you start? Creating a dental marketing budget can often seem confusing and overwhelming, especially if you’ve never considered formalizing a marketing budget before.
Dentistry is one of those professions where reputation means everything. No matter how good you are as a dentist, if the general public looks at you unfavorably, your new patient numbers are going to suffer. Online reviews are the #1 way your reputation can be either damaged or improved.
Even if negative opinions posted through online reviews are unfounded, your practice’s reputation in your local community could mean the difference between having a successful dental practice and having one that suffers from year to year.
With this in mind, do online reviews really matter? The short answer is YES!
Is your practice ready to start attracting high-quality new dental patient leads?
We’ve designed an entire free LIVE online seminar that will show you EXACTLY what your dental practice can do to increase production and attract those high-value patient cases.
Platforms like Facebook and Google have made online ads and adwords for dentists a part of our daily lives. You can harness this power to advertise your dental practice like never before.
Google Ads and Facebook Ads work differently, but what they have in common is that they can both target new dental patients and bring them in the doors of your practice.
Trying to attract new, quality dental patients to your practice is the #1 problem dentist face. You’re busy running a full-time business and don’t have the time to develop a Facebook ads campaign that continues to bring new patients in the door every month.
Still, you know online marketing is something you need to do, otherwise you risk losing new patients to your competitors. So what’s the answer?
Starting to think about how your dental practice can close out the year strong?
As surreal as it can seem with summer barely over, we’re preparing to enter the final quarter of 2016. Now is the time to make sure your practice ends the year well and has a plan in place to make 2017 your best year yet!
Does your dental practice have a presence online? More importantly, is your online presence working to attract new dental patients? Every day potential patients are judging your practice based on what they find online. Google now processes an average of 40,000 search queries every second, so how can you use the power of Google to bring quality new patients into your practice?
We all agree that every dental practice is unique. On top of that, every dental market is unique. Is your dental practice using the best marketing techniques to attract the younger demographic? Millennials are growing up and having families. They can turn into lifetime patients, so why not start bringing them in as new patients now?