As a dentist competing with others in your area, you can’t get away from marketing your services online, which means taking ownership of your dentist SEO ranking (search engine optimization ranking). Online search engines are where 90% of us turn when making important decisions, such as choosing the perfect dentist. [Read more…]
Why do dental practices need current, engaging websites? There are a number of ways that you could answer that, because great dental website marketing can do so many positive things for a dental practice.
At Firegang we believe the number one reason is to drive new patient growth. Of course a website can also help current patients answer questions, research procedures, and maybe even allow patients to log into your current patient portal.
You know that your dental practice needs to show up online in order to attract quality new patients. But knowing that your dental practice needs to be found on Google’s search results is a lot easier than using dental marketing to actually show up there.
There are specific action steps your practice can take to get found online and start attracting more patients today. Here are three of the most important places to start.
Platforms like Facebook and Google have made online ads and adwords for dentists a part of our daily lives. You can harness this power to advertise your dental practice like never before.
Google Ads and Facebook Ads work differently, but what they have in common is that they can both target new dental patients and bring them in the doors of your practice.
Does your dental practice have a presence online? More importantly, is your online presence working to attract new dental patients? Every day potential patients are judging your practice based on what they find online. Google now processes an average of 40,000 search queries every second, so how can you use the power of Google to bring quality new patients into your practice?
We all agree that every dental practice is unique. On top of that, every dental market is unique. Is your dental practice using the best marketing techniques to attract the younger demographic? Millennials are growing up and having families. They can turn into lifetime patients, so why not start bringing them in as new patients now?
As a dentist, your reputation means everything. After all, if your patients don’t trust you to deliver five-star service during each and every appointment, then they won’t refer their friends and family…and they won’t return to you for their high-value cases.
But now, word-of-mouth referrals alone are simply not enough to become the premier dentist in your area. If you want to succeed in today’s increasingly competitive marketplace, you absolutely must invest in your online reviews as well.