If your dental marketing strategy is not primarily digital, Firegang Dental Marketing believes it is time for an overhaul. Defined as all dental marketing initiatives centered on the internet, online marketing allows dental practitioners to connect with potential patients on social media, search engines, websites, and email. Read on for reasons online marketing is the real deal for your dental practice. More about Spokane, WA can be seen here.

 Online Marketing is Less Expensive

Running a successful dental practice means keeping an eye on your bottom line. Therefore, you should understand that outbound leads cost 49% higher than inbound leads. For instance, if you are running a direct mail campaign, you will incur design, printing, and postage costs. However, email marketing requires minimal overhead, making it cost-effective. Click here to read about Online Marketing Strategies for Dentists.

Easy to Measure Success Rates

Traditional dental marketing, such as running an advert in the local newspaper, can be quite tricky. That is because there is no real way to determine the number of people who actually see it. Therefore, it can be difficult to gauge the effectiveness of the method. However, it is easy to measure the success rates of digital marketing. You can view statistics such as website traffic and know which pages people visited and the device they use to access your site.