Family Dental Practice Increases New Patients By 93%

“We knew we needed support and weren’t marketing experts. Firegang has jumped into be the exact expert we needed.” – Nicole Sietsema, Office Manager At Riggs Family Dental

Before partnering with Firegang, Dr. Lopez worked with small marketing companies on print advertising. However, it became obvious to Dr. Lopez and his staff that they needed a comprehensive marketing strategy.

As a result of Firegang’s holistic dental marketing system, they were able to more than double new patient appointments. Over the past two years, Dr. Lopez and his team have maintained this growth by continuing to build an extensive online presence using their practice’s website, Google Reviews, Facebook Ads and Google Adwords.

For 10 years, Firegang has been testing and researching which marketing strategies work for dentists. We put that knowledge to work for our clients to help them reach their practice growth goals every day.

“You know the psychology behind what dental patients are looking for, what ad language works and what doesn’t and you have tried and true methods from working with dentists across the country.”

The marketing strategy we implemented for Riggs Family Dental is the same holistic dental marketing strategy we’ve used for hundreds of practices in 36 states across the US. It’s a strategy backed by 10 years of research more than $10 million in marketing dollars spent.

“You’re going to want to rely on a comprehensive plan with an agency where that’s their area of expertise.”

  • October 2016 = Average of 32 new patients per month
  • 2017 = Average of 52 new patients per month
  • First Quarter of 2018 = Already on track to exceed 2017’s average at 62 new patients per month!

“The open communication between Firegang’s expertise and our expertise in our office is so beneficial and mutually respectful. ”

Firegang’s call auditing team listened to and reviewed every patient call the practice received, enabling their client success manager to use that data to pinpoint what specific training could benefit the front office staff.

Riggs Family Dental consistently ranks in Firegang’s top 10 dental practices for converting phone calls to new patients each month, achieving a 52.68% phone call to new patient appointment conversion rate.

The front office staff was also trained to ask patients to leave online reviews for the practice, causing their online reputation to improve. They are now are ranked as a 4.9 star practice on Google and a 4.5 star practice on Yelp.

In addition to asking for reviews, their staff responds to positive reviews, being sure to thank each patient and cultivate a positive relationship, keeping them returning for years.

“I’ve had a great experience with you guys. Any task that needs to be done doesn’t come with judgement or frustration but with patience and understanding. It’s been nice having fresh ideas coming our way constantly through our partnership with Firegang.”

Transitioning from your current marketing company is easier than you think. In fact, we have an entire onboarding team created to make it as painless as possible for you. We make sure there is no lost SEO or negative impact on your online reputation when you make the switch to Firegang, allowing your practice to grow and thrive.

Practice Growth Assessment Call

If this is all a little overwhelming and you’re not sure where to start, we recommend scheduling a 1 on 1 FREE assessment of your dental practice.

Our experts are here to to get your dental marketing working the way it should!