There’s no denying that the dental industry is becoming increasingly competitive. Just take a look at the growth in corporate practices and new dentists entering your local marketplace. You'll see the trend first-hand. What’s more, the Bureau of Labor Statistics estimates that the dental industry will continue to grow by 16% between 2012 and 2022! This statistic alone should convince you that your practice needs to focus on the latest dental marketing ideas in order to stay ahead of the competition.
In addition to increasing competition, consumers now have more power in their choices than ever before.
From the convenience of their smartphone, potential new patients can pull up the websites of five different dentists in their area. Most consumers also make immediate judgements about each, based on the practice’s reviews and online presence.
For some dental practices, this news can be difficult to hear. However, we believe that increasing competition in the dental industry does not mean that it is impossible to run the dental practice of your dreams. The key comes down to closing your new patient gap using the latest dental marketing ideas.
What is the new patient gap?
The new patient gap is the difference between the number of new patients your practice receives on average right now and the number of new patients that you want your practice to receive.
Let’s say last month your dental practice had 20 new patients walk through the door. But in six months, your dental practice wants to have 50, high-quality new patients.
Your new patient gap is 30 people.
If we can close the new patient gap, then your dental practice will continue to grow and succeed no matter how competitive the dental industry.
The question then becomes: How do we close the new patient gap?
We reveal the exact tactics your practice can use to close the new patient gap and massively scale production in our new FREE Insider's Guide.
The dental industry is continuously evolving as new technology and marketing trends come to the forefront. To ensure your dental practice’s ongoing success and growth, it’s crucial to stay up-to-date on the latest trends, strategies and dental marketing ideas.
I recent years, you might have heard about a special report prepared for the American Dental Association in 2013 entitled: Critical Trends Affecting The Future of the Dental Industry.
While the report goes over many points, the conclusion of the report was this: there are many challenges confronting dentistry and the status quo is unsustainable.
In other words, dentists cannot continue doing what they have always done and expect to succeed.
Sound daunting? It doesn’t have to be.
At Firegang, we believe that when things change, that is when opportunity arises. As the dental industry evolves, this is an excellent time to get ahead of the competition and win new patients through cutting-edge marketing strategies.
Marketing your dental practice is everything. It doesn’t matter how amazing your services are if no one knows about them. But with countless marketing opportunities available, where should your dental practice even begin to start?
The ultimate path to marketing success is to find out where your customers are…and be there using new dental marketing ideas.
Right now we know that the majority of new patients (roughly 70%) are using Google to find dentists in their area. These are people who are already in need of a dentist; people who are searching for their exact needs in their area—and who are ready to invest in the services they are seeking.
That’s why your practice must show up in Google search results! Otherwise you won't be able to close your new patient gap and beat out the ever-increasing competition.