As a dentist, you know you need help with your marketing. But, how can you make sure the dental marketing agency you work with is the right fit for your practice?
Over the past decade, online marketing has become an integral part of our society, the business world and especially the dental industry.
Patients want a dentist they can trust and online marketing is the key to building that trust
The right dental marketing company should be able to partner with you and use the following multiple channels to create a consistent flow of quality new patients for your practice:
- A Conversion-Optimized Dental Website
- Online Reviews & Reputation Marketing
- Facebook Ads
- Google Ads
- SEO Best Practices
A damaging dental marketing agency will spend your marketing budget and fail to produce those patients for your practice. They have no interest in partnering with you to grow your practice.
Unfortunately, we frequently work with dentists who have trusted dental marketing companies like this. It often results in them being frustrated and disillusioned when it comes to online marketing. It's often not the fault of the online marketing method, it's the dental marketing agency that is the actual problem.
So how can you be sure your practice chooses the right dental marketing agency?
Have you been burned in the past by an agency that made big promises and failed to deliver?
Are you considering online marketing for the first time and don’t know where to start?
No matter what type of dental practice you want to market, our FREE Dental Insider’s Guide is for you:
Start With Research!
Word Of Mouth
Use the contacts you’ve made during your years as a dentist. Word of mouth is a powerful tool. Ask those colleagues you trust who they use to handle marketing and what kind of success they’ve had.
We all use Google, so it’s the perfect place to start your research. Searching Google for dental marketing companies allows you to narrow your search based on location, time in business and expertise.
Read reviews and look for proven case studies of success. If a dental marketing agency is truly an expert in their field, they will have participated in speaking engagements, been referenced in articles, have a YouTube channel, be recognized as guest writers for other blog sites, etc.
Let The Marketing Companies Come To You
Do you ever receive flyers or postcards from internet dental marketing companies seeking your business? What about phone calls? If you’ve ever been solicited in any way by a dental marketing agency, take the time to do your own interviewing based on the information they provided.
Narrow Down The List
Once you’ve put together a list of several solid dental marketing agency candidates, you need to cut it down to about three options. At this point you’ve done your research and are getting close to making a decision.
However, what if you’ve been fooled into thinking a dental marketing agency is legitimate when it isn’t? How can you tell?
Unfortunately we’ve seen it happen all too many times. Some seemingly great dental marketing companies just aren’t quite what they claim to be and partnering with one can seriously damage your dental practice.
So how can you be sure you don’t fall victim to a dental marketing agency scam? A great place to start is by investigating how they claim to improve your practice’s Search Engine Optimization (SEO) ranking.
In our newest Dental Insider’s Guide we’ve included a bonus resource detailing how to spot an SEO scam. Make sure to click the link below to access the resource!
3 Factors To Consider When Choosing A Dental Marketing Agency
Once you’ve narrowed down your list to 3 potential dental marketing companies, it’s time to hear their proposals. Be prepared to ask questions, ask for case studies and proof of success, and ask for website design samples.
Are they experts in DENTAL marketing, not just general marketing? Make sure they are actually knowledgeable in what they are doing based on your dental business needs.
Do they have data to back up their claims? Ask for examples of dental practices like yours that they’ve helped grow. If they’ve done it before, then they’ll have a system that works to do it again.
Do they respond quickly to your phone calls and emails?
The Value Of A Dental Marketing Agency
A dental marketing agency can provide a valuable outside perspective of your dental practice and the goals it needs to reach in order to attract new patients consistently.
They’re not limited by your practice’s dynamics and internal politics. This can allow them to approach your dental marketing challenges with an unbiased view, as well as alert you to additional opportunities you may not know are available.
Online marketing has multiple facets; most dental marketing agencies are not equally good at all of them. Look for a dental marketing agency that has the strengths that help you in the areas where you feel your dental business can most benefit.
Your goal should be to have a partner in your business that will work hard to help you reach your practice growth goals year after year.
Ready to find out if Firegang could be the right solution for your dental practice?
Click here to schedule your no-obligation dental marketing assessment call with our team today!
This post was originally published in June 2017 and has been updated to include the latest dental marketing information.
If you enjoyed reading this blog post, we recommend you read: Dental Marketing Ideas - 3 Components Of Profitable Dental Marketing