We get a lot of questions from dentists about marketing their practice, especially since it’s so hard to know what to believe with all the noise and promises out there. That’s why we’ve created this FAQ page. We want to settle the noise, and let you know what promises to believe and dismiss.
Firegang's Dental Marketing FAQs
- What should my marketing budget be?
The Small Business Administration suggests that businesses under $5 million in revenue should spend somewhere between 7% and 8% of revenue on marketing. Each industry is unique and what we find, along with other dental experts, is that somewhere between 2% and 8% is typically an effective level of investment if you are looking to maintain and/or grow your practice. This percentage can go up or down depending on various other internal and external factors. Some examples of such factors are level of competition in your area, legal requirements, political changes, market fluctuation, organizational direction, staffing needs or changes, stage of growth the practice is currently in, and so on.
- How fast can I expect results?
“Results” are, of course, relative to your goals. Firegang clients typically see results of some kind in the first week their marketing campaigns go live. This does not mean we’ve doubled their practice overnight, but new patients are starting to find them through their online ads and website. There are some elements of your online presence and internet marketing that take longer to see an impact, such as SEO, but have longer lasting results. There are ways to expedite results, such as Google & Facebook advertising, while you wait for the other elements to gain traction. A healthy balance of each will typically offer the most desirable results for your practice, so you can see new patient growth quickly but also achieve a consistent and sustainable growth over time.
- What kind of results can I expect?
Again, “results” are relative to your goals. For one practice, 10 more new patients per month might cause them to be overwhelmed, where another practice might view that growth as ‘just a start’. Recently, we audited the new patient growth numbers our clients saw in their first 12 months with us. We found that, on average, our clients experience a 58% increase in new patients within their first 12 months with us. Obviously, it’s easier to go from 10 to 16 new patients per month than it is to go from 100 to 160 new patients per month. This metric is just an average. The point is that our strategies work, and we consistently see a sizeable lift in new patient numbers for our clients.
- What are your prices?
You want to know what having a company like Firegang to help you grow your practice costs, and we want to tell you! Unfortunately, having a fixed price for dental internet marketing would be like making every Olympic runner wear the same size shoe - there’s no one size fits all. If someone tells you there is, this should be cause for concern. Think of it this way… you would not prescribe a plan of care for a patient needing your help without first looking into that patient’s mouth. This is why we customize a strategy that’s right for you. Our approach is not exactly the same in all areas. Every marketing campaign is unique, every website is unique, and every strategy is unique - this is because your practice is unique. Our prices are typically based on your current situation & how aggressive your goals are. Packages start around $3,500 per month, while most common programs come in around $4,500/mo. Click here for a consultation and to find out what that strategy would be.
- What makes Firegang Different?
There are many things that makes us different. First and foremost is that we focus on your results. Meaning more new patients. Most marketing companies will focus on getting you ranked higher in Google, or getting clicks to your website, or driving leads to the practice. While those things are important, they shouldn’t be the end goal. At Firegang, we offer a more comprehensive and consultative approach. We’re constantly communicating with our clients to ensure that what we’re doing is actually leading to new, quality patients. Instead of kicking out an automated report that tells you how many calls you got in a month, we’ll get on the phone with you to make sure that what we’re doing is actually driving new patients, and you understand how you can support us to further your success. We are growing your practice together and truly understand that your success is our success. That’s why we use the latest cutting edge techniques, employ highly skilled experts in each area, and keep up to date with the ever-changing and evolving internet and marketing worlds. Every practice we work with has a custom tailored marketing campaign that we create based on their unique situation. No more cookie-cutter designs, no more templated websites. Just beautiful, highly converting websites, with robust content to help your practice get the new patients you desire.
- Do you require contracts?
We will assess your unique situation to decide what will be best for you. We have program options with time commitments and without. We will explain what we feel the benefits of each option to be, and allow you to choose. For our core program, however, we typically operate on a 12 month commitment.
- Are your website designs templated?
No. We custom design every website with our highly talented design team so that we can get the intended results for your practice in your market. That being said, our websites are intentionally built upon a framework that incorporates certain specific elements. The benefit of working with a company like Firegang is that we can bring 10 years of marketing experience to your practice. While something creative and flashy might be enticing, most doctors don’t want what’s creative, they want what works. We’ve identified what works and what doesn’t work, which means we’re not testing anything on your dime. Our dental websites have been proven in hundreds of markets across the US to convert website visitors to new patient phone calls at a very high rate. There are many specific reasons why we do it this way, and you can learn more about them .
- How can I find out more about Firegang?
- Where can I find examples of websites you’ve done?
- Do you have any case studies I can review?
- Can I speak with any of your current clients?
This is one of the most requested items that is asked of us, and we used to simply hand out names and numbers. But those practices started getting an abundance of calls from doctors who wanted to know more about us. As we grew, this became too much of a burden to request of the very busy doctors we help. I am sure you can appreciate - we value their time, and will treat you and your time with respect as well. So, we moved to capturing video testimonials. 95% of practices find this to be sufficient for them. If however, after watching the video testimonials, you still would like us to put you in touch with someone, let us know and we can try to make it happen.
- Why should I trust Firegang?
There are so many reasons, but the most significant is that we believe in shared success. Your goals are our goals, and if we reach them together we have both succeeded. We want to build long term relationships with doctors who trust us and are benefitting from their relationship with us. We can only do this by providing a strong return on investment on our services, and by treating our clients well. We focus solely on the dental industry and internet marketing. This focus allows us to leverage our diverse knowledge and experience, both our success and failures, to help guide doctors in the correct direction. We don’t take on clients unless we think we can actually help them, because this is detrimental to all the goals we have for ourselves and for our clients. You’re not another number to us. To be certain our strong beliefs are reflected in the way you are treated, you will have a dedicated client success manager that will know exactly what is happening with your website, campaigns, edits, etc. and will guide you every step of the way.
- Who owns the websites you create?
You own the website. You will license your website from us for the first 12 months. After that, it is yours to take and do with as you please! This process of transferring ownership of the website we create for you is not how it is done industry wide - so be sure to ask all the marketing companies you speak with. We design it to promote your practice and turn website visitors into your patients. We created it for you and we want you to use it.
- What does your monthly reporting look like?
Your dedicated client success manager will go through everything that is happening with your marketing and review reports with you each month. We do not simply kick off an automated report and expect you to make heads or tails of it. Your client success manager will explain the results you’ve seen and answering any questions you have. Of course, if you have questions outside of that monthly meeting, we’re always available to help, and have many people who are required to ensure you have all your questions answered.