Why do dental practices need current, engaging websites? There are a number of ways that you could answer that, because great dental website marketing can do so many positive things for a dental practice.
At Firegang we believe the number one reason is to drive new patient growth. Of course a website can also help current patients answer questions, research procedures, and maybe even allow patients to log into your current patient portal.
However, the main reason you should consider updating your practice’s website is to attract more new patients. We believe every single piece of your website should be created with that singular goal in mind.
Does your practice’s website “pay for itself” by generating consistent revenue? If not, take the time to download our newest Dental Insider’s Guide and use the tools we’ve provided to give your site a checkup.
Knowing what pieces of your website need improvement is the first step toward creating a site that engages new patients and brings them in the doors of your practice year after year.
Top 4 Mistakes Most Dental Practices Make
By now, most dental practices know they need an online presence in order to attract new patients and stay competitive.
Patients are constantly looking online to learn more about your practice, your services and your reputation. If you’re not online, potential patients are going to your competitors.
Your website is at the center of every marketing effort and is the virtual storefront for your practice.
Our team works with hundreds of dentists and has identified the top 4 mistakes we see most practices make when updating or creating a website:
- No clear goal for the website
- Not paying attention to the tone of the content on the site
- Not organizing the site in a way that includes calls to action
- A lack of professional, quality photos of their staff and their practice.
We could share more examples, but these are the top 4 we see over and over again and what it comes down to is that dentists are creating websites without keeping the patient in mind. Let’s break them down a little more.
No Clear Goal For The Website
What is the point of your website? The answer should ALWAYS be to attract new dental patients. It doesn’t matter if your site “looks good” if it isn’t turning website visitors to new patients. Make sure you rely on the data rather than opinion when it comes to creating a patient-focused website.
The Tone of The Content Doesn’t Build Trust
The tone of your site needs to be welcoming and user-friendly. Make it easy for patients to not only find the information they need, but to understand it. Tune-in to a new patient’s pain points. Identify with their problems. Offer your services as personalized solutions, and don’t forget to explain the real-life benefits of those services (such as a more confident smile or a healthier mouth leading to better overall health).
There Are No Clear Calls To Action
The point of your website is to attract new patients, correct? That means that you need to make it easy for them to contact your practice on every page of the website. “Calls To Action” work best when they are integrated throughout your entire dental website marketing, on every single page. Your website visitors want guidance, so don’t be afraid to constantly point them in the right direction!
Photos Aren’t Professional And High-Quality
“A picture is worth 1,000 words” is a cliche for a reason! Providing professional-quality photos of you, your staff and your office is a vital piece of your website. Studies show that many potential patients connect emotionally with healthcare professionals through the photos on their websites, often driving them to book appointments.
Make Navigation Easy
You only have a few seconds to capture the attention of potential new patients before they leave your website. If your site is confusing and difficult to navigate, then you can guarantee that potential new patients will leave before they have had the opportunity to learn about your dental solutions.
Investing in a new patient-focused website is one of the most profitable and lucrative investments you can make for your practice.
Every other form of advertising will eventually lead to your website, so it’s worth taking the time to make a fantastic one!
This is your practice’s opportunity to show you’re better than the competition. Your site should impress that new patient, but more importantly, needs to get them to want to actually book an appointment.
Ready to Learn More?
Access Our New Dental Insider’s Guide Below!
How To Turn Your Website Into A New Patient Attracting Machine
By using the tools and resources we’re sharing in this guide, you’ll be well on your way to creating a website that turns visitors into profitable new patients.
When it comes down to it, really all you need is a targeted website and an optimized web presence, and you can increase your profits exponentially. By using your website as the most powerful tool in your dental practice, you can continue to grow year after year!