Don’t Get Left Behind: A Cutting-Edge Strategy To Seriously Scale Your Dental Practice
Do you feel overwhelmed with how to best market your dental practice? If so, you’re not alone.
There’s a lot that goes into running a successful, patient-focused practice. It’s understandable if taking the time to analyze your marketing strategy isn’t necessarily on the top of your to-do list. The problem is, doing what you’ve always done in your dental marketing could stall potential growth—and even end up costing you money. Relying on word-of-mouth marketing simply is not enough anymore.
If you aren’t showing up to potential patients where they are already searching for you, then you are giving away ideal patients to the competition. That’s not just bad for your dental practice, but it also means that those people who want and need your unique services aren’t finding them.
Luckily, we already know where high-value patients are searching for your dental practice:online. In addition to word-of-mouth referrals, online marketing is the most potent way to reach new, high-value dental patients. In fact, 7 out of 10 patients head online to look for a dentist before they do anything else. That’s 70% of your target market!
So what does it really look like when a dental practice embarks on a cutting-edge online marketing strategy?
Take a look at this real-life case study with Dr. Burk of Anchorage Midtown Dental. When Dr. Burk bought his dental practice, it was primarily advertising in phonebooks. At first glance, this seemed sufficient. But when Dr. Burk dug into the numbers, he realized he was actually losing money!
“Advertising in the phonebooks was bringing the practice $60K. But when you realize you’re actually spending $80k...the results don’t look so good anymore,” - Dr. Burk
So with the help of Firegang Dental Marketing, Dr. Burk began investing in online marketing, specifically SEO and Google reviews. The results were nothing less than ground-breaking. In just a few years, Dr. Burk has skyrocketed production from $1.2m to $8m!
And that’s just the start. To learn more about how SEO, Google Reviews and a fantastic website scaled Dr. Burk’s practice by 600%, don't miss our FREE case study: