This is our final myth in this series on “busting” some of the most common dental marketing myths we’ve dealt with over the years.
If you didn't have a chance to read about the first 5 myths, follow the links below for the whole story and to get all the free resources attached to each installment!
Here we are at our last myth of this series, and it’s one we hear the most often...
Myth #6: Online marketing is the same as a website
Marketing = a website. This myth is dangerous to dentists because it creates the idea that "all you have to do is have a website". And that isn't true at all.
Yes, a website is a good start, but think of your dental practice's website as your foundation. No one wants to live in a house that literally only has a foundation. If your website exists but there’s no marketing in place to help new patients find it or you, what good does a website really do?
By the same logic, not having the foundation of your website in place before starting any marketing efforts is an equally broken concept. Your website is important, but it doesn't magically attract new patients simply by existing.
Most digital marketing foundations start with a website, as that is where most potential new patients will end up when they search for a dentist in their area. This is a good thing!
The alternative is to have a third party like Yelp, Google or Dentaltown inform potential new patients of your background and services. You have zero control over that information and it can often be subjective at best and completely incorrect at worst.
Your practice's website is like your home base, but remember that it is only one small piece of a fully-functional dental marketing campaign.