A much debated topic in the Pay Per Click world over the past few years has been the notion of running PPC ads on competitors brand names. In the small business digital marketing world, this happens quite often. When it comes to mobile, this can be rather effective.
Below are a few examples of large brands running PPC campaigns through Google Adwords on competitors brand names. In the case of Tire Discounters (a mid size tire chain), this may be inadvertent since the search “Tire Discounter(s)” can be a broad match keyword in Firestone’s campaign. However, in the case of Outback Steakhouse, it seems like the company is deliberately running ads on Red Lobster’s keywords. [Read more…]