Let me ask you a quick question – why do dental practices buy websites?
There are a number of ways that you could answer that, because a great website does a lot of things for a dental practice. At the end of the day though, the ONLY reason you should purchase a website is to gain more patients for your practice…and every single element of your web portal should be optimized to make that happen.
At Firegang Internet Marketing, we know exactly what it takes to drive new customers to your website. It all starts with great web design that’s compliant with Google and very easy on your potential customer’s eyes, and then it incorporates dozens of critical elements to make your phones ring. From true SEO optimization to great navigation and powerful conversion tools, every aspect of your domain has a distinct purpose for your potential customers.
What does Firegang Do Differently?
For starters, everything we do when it comes to web design is created from the consumer’s perspective. Now, we know the dental industry extremely well, so we have a pretty good idea of who your ideal customers are. That doesn’t stop us, however, from having detailed conversations with your staff to ensure that we capture every element of your practice’s best traits.
Once we have a solid idea of who you are and what types of dental patients you’re looking to treat, then we design your website 100% based on those needs. For example, we will customize your site’s URL’s (the web address of each individual page) to reflect your specialties, and tie in social media and video integration to make your domain highly engaging to potential customers. We will also provide conversion-optimized contact forms, lots of blog content and fantastic graphics/banners…because these are all time-tested methods of driving in new patients.
How Will My Website Drive in New Patients?
Numerous studies over the past few years have showed that the average person surfing the Internet takes less than 3 seconds to determine whether or not a page they found is useful. So our initial goal with your dental site is to design it to IMMEDIATELY capture the visitor’s attention so they stick around past their initial curiosity. That’s why we incorporate so many different design elements into your homepage (photographs, video, social media, blogs, specials, etc.) ; it allows you the greatest possible chance of gaining a new customer with each visit.
Another big factor in attracting new clients is providing a responsive layout, which means that your site’s messaging will shrink down to be viewable on any device. Remember though, that three second rule still applies, and this is where most of our competitors get it completely wrong when it comes to attracting new customers. On average, our websites convert four times above the industry standard because we know exactly how to showcase your business on any screen size.
Where Does the New Traffic Come From?
Another great feature of a well designed, fully optimized website is that it takes advantage of dozens of different types of traffic. We will make sure that the local search engines are naturally driving new customers to your site and we will also optimize you for local searches, social media, and many other types of traffic. In fact, we are going to design such a powerful sales funnel on your homepage that you’ll also want to direct all of your other advertising to your website (TV, radio, word of mouth, etc.), because it will quickly become the best conversion tool that you have.
At Firegang Digital Marketing, we do not take any shortcuts in designing your website because we know what’s at stake for your dental practice. So if you’re ready for an influx of new patients using the most advanced online marketing methods on the planet, please give us a call or contact us by email. We will be happy to evaluate your business and show what Firegang can do for you.