There’s a powerful new marketing technique that allows you to pitch your online dentistry ads to people that have already visited your website, and you should be using it starting today.

It works like this: a person lands on your website and maybe browses around, but then they leave. With remarketing, that individual will continue to see your ads even while they’re spending time on other websites. The person may land on Facebook, Google, CBS Sports or the website of the New York Times. Everywhere they look, there’s your online ad enticing them to call or walk-in. Not only does remarketing stay on top of your prospects, but there is no better or faster way to get a person to take action.

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If you’re still not convinced that dental remarketing is perfect for you, here are several reasons why you should be putting this innovative technique into practice right now.

• Latest & Greatest Technology: This online advertising method is still fairly new, which means it has yet to go mainstream. You’d better hop on now before your competitors get a chance to.

• Stays on Top of Prospects: Most people have to see your marketing message 7 to 12 times before they’ll commit. Since a person has already been exposed to your message once by landing on your site, your remarketing ads are getting those subsequent exposure opportunities out of the way. All that’s left is for the person to finally take action.

• Urges People to Act: Remarketing establishes a psychological pull on people that is oftentimes hard to resist. Your ads may say, “We’re here for you whenever you need us.” Or you could say, “We know you landed on our site, now it’s time to call.” By letting the prospect know that you’re aware of his or her existence, it becomes very hard to say no to your online advertisements. That’s because the person may begin to feel bad that they’re letting you down.
• Promote and Cross-Promote Services: If a person lands on your Emergency Dentistry page, chances are they’re facing a problem that requires immediate assistance. You can then remarket to that person by placing an ad that says, “Tooth still hurt?” or “Still need an emergency dentist?” This will bring the person back and can go a long way towards forcing them to choose you instead of the competition when their dentistry problem becomes too much to bear.

You can also cross-promote your services. If someone lands on your dentures page, that might be a good time to remarket them with your dental implants ads. This provides you with the unique opportunity of advertising flagging services that you want to draw much-needed attention to. Remarketing lets you do it all.

• Spend Less on Clicks: Because you’re only pitching your ads to individuals who have already been exposed to your original marketing message, you’re essentially spending less on clicks. This is opposed to spending ad clicks on a mass audience, including those who have no interest in what you’re offering. By only pitching to people you’ve already marketed to, you’re focusing your ad budget much more effectively, thus you’ll be spending less on PPC than you otherwise normally would.

• Higher ROI: Since the individuals you’re advertising to are already ‘that much closer’ to calling or coming in, you’re more likely to get a higher return on your investment.

You now have more than enough reasons to put remarketing to work for your dental office right now. If you already have a PPC campaign running, you can stick with the very same ads. General ads seem to do very well when remarketing is put into place. But you’ll be wise to mix up your ads with some remarketing-specific ads, such as:

Stability Ads: These say, “We’re always here for you.”

Following Ads: These come right out and say, “We’ll be following you wherever you go online.”

Reminder Ads: These ads let the person know, “You landed on our site. Just wanted to remind you that we’re still here for you.”

Sentimental Ads: These tug on the heart strings and the conscience. They say, “We’ve missed you. Won’t you come back?”

And of course you always have service-specific promotion and cross-promotion ads you can run.

If you want a full breakdown of how to put these ads in place and which ads to use, start working with the digital marketing experts today. Click here to learn more.