You want to grow your dental practice, and you want to do it for as little money as possible. We get that. It’s not just smart, it’s good business.

But here’s the thing. Your dental practice cannot reach its optimal success for free.

For one thing, nothing in life is truly free. Even if you plan on only marketing your practice through word-of-mouth marketing, you still must invest in training your staff, providing a convenient location, and offering a five-star new patient experience.

 

Think about your dental patients. 

They might choose a lackluster dental practice down the road if it means they get to spend less money today, but we all know what happens in just a few months time. The filling falls out or there are problems with the implant, and that very same patient is then calling your office for an emergency appointment.

In the long run, this patient spent more time, money and stress on a problem that could have been entirely avoided by doing their research and investing in a top-quality practice from the get-go.

The same is true of dental marketing. You can try to cut corners and save today, but in the long run, you will be better off in investing an appropriate amount to a dental marketing budget that actually works.

Now you know it is crucial to invest in marketing if you want to reach your goals and have your ideal dental practice. Whether your ultimate lifestyle means reducing the number of hours you work, no longer accepting emergency cases, or anything else, knowing how much to spend on your dental marketing is what will help you to turn this ideal into a reality.

So what do the experts suggest for the marketing budget of a mature dental practice?

• The Small Business Association suggests 7-8% of your revenue should go towards marketing, if revenue is less than 5 million.
• Firegang recommends that in order to stay competitive, dentists must spend at least 5-7% of revenue on a strategic marketing budget.

There is of course no “one size fits all” answer to the question

A lot more goes into determining and implementing a marketing budget that will work for your practice than simply calculating 6% of your revenue.

If you’re ready to stop wasting money and start customizing a marketing budget that actually works for you, then don’t miss our featured Insider Guide:

Download How To Determine The Perfect Marketing Budget For FREE Here