We get a lot of questions from dentists about marketing their practice, especially since it’s so hard to know what to believe with all the noise and promises out there. That’s why we’ve created this FAQ page. We want to settle the noise, and let you know what promises to believe and dismiss. So here you go…
Firegang’s Dental Marketing FAQ’s
- What should my marketing budget be?
The Small Business Administration suggests that businesses under $5 million in revenue should spend somewhere between 7% and 8% of revenue on marketing. Each industry is unique and what we find, along with other dental experts, is that somewhere between 5% and 7% is typically an effective level of investment if you are looking to maintain and/or grow your practice. This percentage can go up or down depending on various other internal and external factors. Some examples of such factors are; level of competition in your area, legal requirements, political changes, market fluctuation, organizational direction, staffing needs or changes, stage of growth the practice is currently in, and so on.
- How fast can I expect results?
This is also significantly impacted by the above internal and external factors. There are some elements of your online presence and internet marketing that take longer, but have longer lasting results.There are ways to expedite results while you wait for the other elements to gain traction. A healthy balance of each will give you a good blend and the typically, most desirable results for your practice, so that you can get both the quickest and the longest lasting impact.
- What are your prices?
You want to know what having a company like Firegang help you grow your practice costs, and we want to tell you! Unfortunately, having a fixed price for dental internet marketing would be like making every olympic runner wear the same size shoe – there’s no one size fits all. If someone tells you there is, this should be cause for concern. Think of it this way, it would make no sense for you to prescribe a plan of care for a patient needing your help, without actually ever looking into that patient’s mouth. That’s why we customize a strategy that’s right for you. Our approach is not the same in all areas, every marketing campaign is unique, every website is unique, and every strategy is unique – this is because your practice is unique. Our prices are typically based on your current situation, with packages starting around $1,500 per month, while most common programs come in around $2500-$3000/mo. Click here for a consultation and to find out what that strategy would be.
- What makes Firegang Different?
We believe there are many things that make us different. The main component that doctors want to know is that we focus on your results. We don’t focus solely on website traffic or clicks, what we want is more patients in your chair. This is because that is what you care about. We are growing your practice together and truly understand that your success is our success. That’s why we use the latest cutting edge techniques, employ highly skilled experts in each area, and keep up to date with the ever-changing and evolving internet and marketing worlds. We do this to convert patients searching online, to patients in your office and do so methodically, by focusing on how potential patients interact with the dental industry, the internet, marketing and each other to make their decisions on who to choose. Every practice we work with has a custom tailored marketing campaign that we create based on their unique situation. No more cookie-cutter designs, no more templated websites. Just beautiful, highly converting websites, with robust content to help your practice get the new patients you desire.
- Do you require contracts?
We will assess your unique situation to decide what will be best for you. A part of creating the strategy for your practice will be for us to help you determine what will be the best way to get the results you desire with the tools we know how to use. We will offer you programs that provide options with time commitments and without. We will explain what we feel the benefits of each option to be, and allow you to choose.
- Are your website designs templated?
No. We custom design every website with our highly talented design team so that we can use it to get the intended results for your practice, in your market. There are many specific reasons why we do it this way, and you can learn more about them here.
- How can I find out more about Firegang?
- Where can I find examples of websites you’ve done?
- Can I speak with any of your current clients?
This is one of the most requested items that is asked of us, and we used to simply hand out names and numbers. But those practices started getting an abundance of calls from doctors who wanted to know more about us. As we grew, this grew to be too much of a burden to request of the very busy doctors we help. I am sure you can appreciate – we value their time, and will treat you and your time with respect as well. So we moved to capturing video testimonials. 95% of practices find this to be sufficient for them. If however, after watching the video testimonials, you still would like us to put you in touch with someone, let us know and we can try to make it happen.
- Why should I trust Firegang?
There are so many reasons, but the most significant is that we believe in shared success. Your goals are our goals, and if we reach them together we have both succeeded. We want to build long term relationships with doctors who trust us and are benefitting from their relationship with us. We can only do this by providing a strong return on investment on our services, and by treating our clients well. We focus solely on the dental industry and internet marketing. This focus allows us to leverage our diverse knowledge and experience, both our success and failures, to help guide doctors in the correct direction. We don’t take clients unless we think we can actually help them, because this is detrimental to all the goals we have for ourselves and for our clients. You’re not another number to us. To be certain our strong beliefs are reflected in the way you are treated, you will have a dedicated project manager that will know exactly what is happening with your website, campaigns, edits, etc. and will guide you through every step of the way.
- Who owns the websites you create?
You own the website. You will license your website from us for the first 12 months. After that, it is yours to take and do with as you please! This process of transferring ownership of the website we create for you is not how it is done industry wide – so be sure to ask all the marketing companies you speak with. We just design it to promote your brand and turn website visitors into your patients. We created it for you and we want you to use it.
- What does your monthly reporting look like?
Your dedicated projectmanager will go through everything that is happening with your marketing and review your reports with you each month, explaining the results you’ve seen and answering any questions you have. You will also be able to access this information using a live system you can login to and do some pretty incredible analysis with. Of course, if you have questions outside of that monthly meeting, we’re always available to help, and have many people who are required to ensure you have all your questions answered.