10 Ways to Spot a Dental Marketing Scam

Scam Computer Key

Are you one of many dental professionals who has spent hard earned money investing in marketing companies, only to see few to no results?

A dentist I recently spoke with in California told me he had spent over $120,000 on …

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What does Penguin 2.0 Mean to You, the Dental Practice Owner?

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If your dental office relies on Google for leads, it is important to keep up with the changes to the algorithm. The latest change occurred on May 22 of this year, just a few days ago. Known as Penguin 2.0, …

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Easier Google MapMaker Interface Rolls Out to the US – Finally!

Earlier this month, Mike Blumenthal reported that Google MapMaker users in Canada were experiencing an incredibly easy time using the service. Meanwhile, US Map Maker users were having a heck of a time navigating the platform and getting anything done. …

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Google Local vs. Google Places vs. Google+ Business: Can We Please Stop the Madness?

If you’ve recently found yourself confused over the recent Google local mess of names and platforms, you’re not alone. SEOs and dental professionals alike are left scratching their heads as they attempt to make sense of what Google undoubtedly hoped …

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Search Rankings Vs. Traffic and Conversions- Which Is Better for Determining a Dental Website’s Performance?

In my experience, too many dental practice owners and dental office managers focus on search engine rankings to determine SEO success. While high rankings typically promise floods of traffic, they’re not the best way to measure the success of your …

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A Phone Call With Google+ & Places Support – Our impressions, directions, & takeaways

Google is Now Providing Phone Support for Places Verification – What Took So Long?

Back in May of 2012, in a move that angered and confused many business owners, Google began to merge its Google+ and Places platforms together to …

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Google MapMaker Updates & It’s Impact on Google+ / Places Listings

Google MapMaker is Google’s mapping interface to coincide with its Maps program (which is a direct feed to all business listings – keep this in mind as it’s very important to be aware of). For those areas where Google can’t …

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5 Reasons You Should Be Using Authorship Markup By Now

It has been a little over a year and a half since Google announced its initiative to begin supporting Authorship markup in the search results. This search engine feature uses rich snippets to match individual authors to their content pages. …

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Benefits of Search Engine Optimization for Dental Practices

Almost every dental office that wants to be successful over the Internet uses Search Engine Optimization. SEO is essentially a specialized field that deals with techniques that help you get excellent rankings on the web, which in turn will help …

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Why Do Dentists Need To Hire An SEO Specialist?

As an Internet savvy individual you perhaps understand the significance of creating a website to advertise your dental clinic. Even if you have a customer base, it’s important to work on growing it by attracting new clients so that your …

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