Blog Archives

What does Penguin 2.0 Mean to You, the Small Business Owner?

local penguin update

If your business relies on Google for leads, it is important to keep up with the changes to the algorithm. The latest change occurred on May 22 of this year, just a few days ago. Known as Penguin 2.0, it’s …

Posted in General Business, Latest Blog Post, Local SEO

Easier Google MapMaker Interface Rolls Out to the US – Finally!

Google mapmaker rolls out changes

Earlier this month, Mike Blumenthal reported that Google MapMaker users in Canada were experiencing an incredibly easy time using the service. Meanwhile, US Map Maker users were having a heck of a time navigating the platform and getting anything done. …

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Posted in Google Plus Local, Latest Blog Post, Local SEO

Google Local vs. Google Places vs. Google+ Business: Can We Please Stop the Madness?

If you’ve recently found yourself confused over the recent Google local mess of names and platforms, you’re not alone. SEOs and SMBs alike are left scratching their heads as they attempt to make sense of what Google undoubtedly hoped was …

Posted in Latest Blog Post, Local SEO

Search Rankings Vs. Traffic and Conversions- Which Is Better for Determining Site Performance?

Google Analytics

In my experience, too many business owners and marketing managers focus on search engine rankings to determine SEO success. While high rankings typically promise floods of traffic, they’re not the best way to measure the success of your site or …

Posted in Email Marketing, General Business, Latest Blog Post, Local SEO, Websites

A Phone Call With Google+ & Places Support – Our impressions, directions, & takeaways

Google Now Providing Phone Support for Places Verification – What Took So Long?

Back in May of 2012, in a move that angered and confused many business owners, Google began to merge its Google+ and Places platforms together to form …

Posted in Dental Digital Marketing, Google Plus Local, Latest Blog Post, Local SEO

Google MapMaker Updates & It’s Impact on Google+ / Places Listings

mapmaker

Google MapMaker is Google’s mapping interface to coincide with its Maps program (which is a direct feed to all business listings – keep this in mind as it’s very important to be aware of). For those areas where Google can’t …

Posted in Google Plus Local, Local SEO

5 Reasons You Should Be Using Authorship Markup By Now

It has been a little over a year and a half since Google announced its initiative to begin supporting Authorship markup in the search results. This search engine feature uses rich snippets to match individual authors to their content pages. …

Posted in Dental Digital Marketing, Latest Blog Post, Local SEO

Benefits of Search Engine Optimization

la-seo

Almost every company that wants to be successful over the Internet uses Search Engine Optimization. SEO is essentially a specialized field that deals with techniques that help you get excellent ranking on the web, in turn enhancing your brand’s visibility. …

Posted in Local SEO, Pay Per Click

Why Do Dentists Need To Hire An SEO Specialist?

SEO Dental service Cincinnati

As an Internet savvy individual you perhaps understand the significance of creating a website to advertise your dental clinic. Even if you have a customer base, it’s important to work on growing it by attracting new clients so that your …

Posted in Dental Digital Marketing, Local SEO

SEO For Dentist – Best Practices

SEO Internet Marketing

As a dentist, you’re probably very familiar with print advertising and you probably use it extensively in your business to drive more new patients through your doors. You may use the Yellow Pages, your local newspaper, direct mail or an …

Posted in Dental Digital Marketing, Local SEO, Pay Per Click