The Value of Owning Your Own Reviews

Take Ownership of Online Reviews

Dentistry is one of those professions where reputation means everything. No matter how good you are at teeth cleaning, orthodontics or root canals, if the general public looks at you unfavorably, for whatever reason, your new patient numbers are …

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How to Set Your 2015 Marketing Budget

Dental Marketing Budget 101

They always say you have to spend money to make money, and when it comes to online advertising that statement couldn’t be truer. As a dental professional, you’re probably used to spending money on things like yellow pages ads, maybe …

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What’s Working NOW to Get New Patients

Whats working

Many of the dental professionals we work with want to get right down to brass tacks. They want to know what’s working right now to drive traffic, improve engagement and deliver high-quality patients to call or walk through the …

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Top 10 Marketing Tactics Guaranteed To Attract New Patients in 2015

Marketing Roadmap to Success

Over the next 3 weeks, we’re going to give you guides, cheat sheets, call scripts, checklists, and more! These are some of our most closely guarded “secrets” & tools.

Basically, we’re “Opening Up the Kimono” on our secret sauce …

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Why It Pays to Go ‘Beyond Local’ When Hiring a Dental Marketing Company

work-with-non-local-dental-marketing-company

Dental marketing is not an easy thing to master. It takes time to cultivate the knowledge and experience required to help any dental practice get noticed, whether it’s online or off. So when it comes to looking for a dental …

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10 Ways to Spot a Dental Marketing Scam

Scam Computer Key

Are you one of many dental professionals who has spent hard earned money investing in marketing companies, only to see few to no results?

A dentist I recently spoke with in California told me he had spent over $120,000 on …

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What does Penguin 2.0 Mean to You, the Dental Practice Owner?

local-penguin-update[1]

If your dental office relies on Google for leads, it is important to keep up with the changes to the algorithm. The latest change occurred on May 22 of this year, just a few days ago. Known as Penguin 2.0, …

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Easier Google MapMaker Interface Rolls Out to the US – Finally!

Earlier this month, Mike Blumenthal reported that Google MapMaker users in Canada were experiencing an incredibly easy time using the service. Meanwhile, US Map Maker users were having a heck of a time navigating the platform and getting anything done. …

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Google Local vs. Google Places vs. Google+ Business: Can We Please Stop the Madness?

If you’ve recently found yourself confused over the recent Google local mess of names and platforms, you’re not alone. SEOs and dental professionals alike are left scratching their heads as they attempt to make sense of what Google undoubtedly hoped …

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Search Rankings Vs. Traffic and Conversions- Which Is Better for Determining a Dental Website’s Performance?

In my experience, too many dental practice owners and dental office managers focus on search engine rankings to determine SEO success. While high rankings typically promise floods of traffic, they’re not the best way to measure the success of your …

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