Why It Pays to Go ‘Beyond Local’ When Hiring a Dental Marketing Company

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Dental marketing is not an easy thing to master. It takes time to cultivate the knowledge and experience required to help any dental practice get noticed, whether it’s online or off. So when it comes to looking for a dental …

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Are you Listening to Your Staff’s Dental Phone Calls?

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What’s the most valuable piece of equipment in your dental office? I’ll give you a hint. It’s not your newest laser or your fancy schmancy dental chair with all the settings. Give up? It’s your telephone. Consider these facts:…

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The Dental Marketing ‘Return on Investment’ (ROI) Formula All Doctors Should Know

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Want to find out if your marketing agency is working for you instead of holding you back? It’s time to figure your dental marketing ROI. If you’ve just hired the company in question, it may take time for …

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30 Books Every Dental Professional Should Read

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As a dental professional, you stand to gain a lot in business – and in life – by following the examples of the ‘success stories’ who came before you. I’m not necessarily talking about successful dentists, mind you, but …

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Is Your Dental Marketing Company Google Certified?

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Statistically, dental professionals are very hands-on and particular about how their businesses are run. So if you are currently working with a dental marketing company or you’re about to hire one, it’s a very good bet that you’ve done plenty …

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Doing Your Homework Before Hiring a Dental Marketing Company

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Life for the average dental professional was so much easier before digital marketing hit the scene, wasn’t it? Back then, to market your dental practice, you only needed to purchase an ad in the Yellow Pages and maybe the Sunday …

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Why Dental Offices Should NOT Use Twitter!

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Life can be one big distraction. In no area is this truer than with dental practice owners, where time and energy are being pulled in every direction every single day. Is Twitter one of those distractions? For most dental practices, …

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What does Penguin 2.0 Mean to You, the Dental Practice Owner?

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If your dental office relies on Google for leads, it is important to keep up with the changes to the algorithm. The latest change occurred on May 22 of this year, just a few days ago. Known as Penguin 2.0, …

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Top 20 Blog Post Ideas for Dental Professionals

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One of the best ways to keep your dental practice in the minds of patients is to maintain a regularly updated blog. According to blogging platform WordPress.com, nearly 400 million people read 4.1 billion WP blog pages a month. …

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Easier Google MapMaker Interface Rolls Out to the US – Finally!

Earlier this month, Mike Blumenthal reported that Google MapMaker users in Canada were experiencing an incredibly easy time using the service. Meanwhile, US Map Maker users were having a heck of a time navigating the platform and getting anything done. …

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