The Dental Marketing ‘Return on Investment’ (ROI) Formula All Doctors Should Know

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Want to find out if your marketing agency is working for you instead of holding you back? It’s time to figure your dental marketing ROI. If you’ve just hired the company in question, it may take time for …

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The Ins and Outs of Signing a Dental Marketing Contract

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When you’d like nothing more than to start working with your dental marketing company only to find yourself facing the unsigned end of a contract, you have a major decision to make. Should you sign? Or should you keep looking …

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10 Questions to Ask Before Signing a Dental Marketing Contract

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You’ve conducted the proper research, you’ve analyzed its track record and now you’re ready to give your new dental marketing company a spin. There’s just one thing – they want you to sign a contract.

Signing a marketing contract …

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What does Penguin 2.0 Mean to You, the Dental Practice Owner?

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If your dental office relies on Google for leads, it is important to keep up with the changes to the algorithm. The latest change occurred on May 22 of this year, just a few days ago. Known as Penguin 2.0, …

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Top 20 Blog Post Ideas for Dental Professionals

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One of the best ways to keep your dental practice in the minds of patients is to maintain a regularly updated blog. According to blogging platform WordPress.com, nearly 400 million people read 4.1 billion WP blog pages a month. …

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Search Rankings Vs. Traffic and Conversions- Which Is Better for Determining a Dental Website’s Performance?

In my experience, too many dental practice owners and dental office managers focus on search engine rankings to determine SEO success. While high rankings typically promise floods of traffic, they’re not the best way to measure the success of your …

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Is Facebook’s Transition to Local Search a Threat to Google?

Facebook is taking on local search in an unprecedented move that could change the local landscape as we know it. The social network rolled out Facebook Graph Search on January 15th and mobile-friendly Facebook Nearby nearly a month before that. …

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Garnering Dental Practice Reviews – Multi Step Approach

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We are asked many times about our methods in helping our dental practice clients garner reviews from their patients. The simple fact is that it takes a bit of work, however, it can be a game changer.

Consider this, according …

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Tune in tomorrow: Firegang & Northside Chop Shop to be featured on American Dream Radio Show this Saturday, June 2nd at 11am!

We are very excited to relay that Jake will be featured on the American Dream Radio Show this Saturday at 11am airing in Cincinnati, Ohio.

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Will Reviews Become More Important? Signs Point to YES

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Techcruch today released a story showing indications that Google might be placing even more importance on reviews in their search engine results. Consequently, the means businesses will need to make maintaining reviews an even more important part of their marketing …

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